Your Gut is Still Not Smarter Than Your Head : How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth & Profits

Valutazione media 3,64
( su 11 valutazioni fornite da Goodreads )
 
9780471979937: Your Gut is Still Not Smarter Than Your Head : How Disciplined, Fact-Based Marketing Can Drive Extraordinary Growth & Profits

Praise for
Your Gut Is Still Not Smarter Than Your Head

"Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door. Your Gut Is Still Not Smarter Than Your Head demonstrates that marketing, properly understood, is your company's engine for spotting opportunities and nurturing them to produce long-term profitable growth."
-Philip Kotler, author and S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management

"Clancy and Krieg debunk the popular myth that marketing is all instinct and hocus pocus. Here's a practical approach to marketing strategy and tactics that can drive profitability and growth. There are no 'blink' shortcuts here-this is the real work of transformational marketing, laid out in a practical, concise guide that every true marketer should read!"
-Susanne Lyons, Chief Marketing Officer, Visa USA

"Clancy and Krieg have written a comprehensive and highly compelling how-to book for the marketing community that says: wake up and look at the facts! It's a must-read for every professional marketer who aspires to breakthrough performance."
-Joseph V. Tripodi, Chief Marketing Officer, Allstate Insurance Company

"Bold moves require more facts in this fast-paced era. This book is a must-read for the risk tolerant!"
-Jon Luther, CEO, Dunkin' Brands, Inc.

"Fact-based marketing is the best way to reinvent marketing, and Clancy and Krieg provide the blueprint to do it."
-Bob Liodice, President and CEO, Association of National Advertisers

"The authors demonstrate forcefully and dramatically-with numerous examples-how great, even just good, analysis leads to legendary marketing strategies."
-Don Sexton, Professor, Columbia Business School, and author of Trump University Marketing 101

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

From the Inside Flap:

For decades, marketing has been an industry driven by the gut. No one really knew what worked or why, and marketing executives rarely had to defend their expenditures and results. But times are changing. Marketing must answer to the bottom line just like every other business function, and decisions made from the gut aren't getting the job done.

In Your Gut Is Still Not Smarter Than Your Head, marketing consultants Kevin Clancy and Peter Krieg explain how to implement disciplined, accountable marketing practices that get quantifiable results. The methodologies they describe, based on state-of-the-science research and modeling, will revolutionize marketing in the same way Six Sigma revolutionized manufacturing.

Using case studies and real-world data, the authors explain what disciplined marketing looks like in every kind of decision and reveal how a fact-based approach beats gut-only thinking and planning every time. They also show you how to give your marketing a performance review, so you know what benefits you're getting from the money you're investing. Now you can use your head—not just your gut—when making marketing decisions that could make or break your business.

Marketing is no longer just a bunch of clever gimmicks and smart slogans; it's a science with verifiable, predictable results that can, and must, answer to the bottom line. Those businesses and marketing executives who embrace the new marketing—with its tough truths and hard data—will enter the future fully equipped for success.

About the Author:

Kevin Clancy is Chairman and CEO of Copernicus Marketing Consulting, a leading research-driven consulting firm with an international clientele. He is the coauthor of the bestsellers Marketing Myths That Are Killing Business and The Marketing Revolution. He is an Adjunct Professor of Marketing at Boston University and formerly taught marketing and sociology at The Wharton School of Business at the University of Pennsylvania.

Peter Krieg is President and COO of Copernicus Marketing Consulting. He is the coauthor of Counterintuitive Marketing and Market New Products Successfully. Prior to Copernicus, Krieg was a managing partner at Yankelovich Clancy Shulman, where he managed the firm's European Operation.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

I migliori risultati di ricerca su AbeBooks

1.

Clancy, Kevin; Krieg, Peter
Editore: Wiley
ISBN 10: 0471979937 ISBN 13: 9780471979937
Nuovi Rilegato Quantità: 1
Da
Gulf Coast Books
(Memphis, TN, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Wiley. Hardcover. Condizione libro: New. 0471979937 Ships from Tennessee, usually the same or next day. Codice libro della libreria HCI9998LJGG081017H1336C

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 6,06
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

2.

Clancy, Kevin; Krieg, Peter
Editore: Wiley (2007)
ISBN 10: 0471979937 ISBN 13: 9780471979937
Nuovi Rilegato Quantità: 1
Da
Poverty Hill Books
(La Grange, IL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Wiley, 2007. Hardcover. Condizione libro: New. HARDCOVER, BRAND NEW, Perfect Shape, No remainder mark,Fast Shipping With Online Tracking, International Orders shipped Global Priority Air Mail, All orders handled with care and shipped promptly in secure packaging, we ship Mon-Sat and send shipment confirmation emails. Our customer service is friendly, we answer emails fast, accept returns and work hard to deliver 100% Customer Satisfaction!. Codice libro della libreria 9031813

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 5,99
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,34
In U.S.A.
Destinazione, tempi e costi

3.

Kevin ClancyPeter Krieg
Editore: John Wiley and Sons
ISBN 10: 0471979937 ISBN 13: 9780471979937
Nuovi Quantità: > 20
Da
INDOO
(Avenel, NJ, U.S.A.)
Valutazione libreria
[?]

Descrizione libro John Wiley and Sons. Condizione libro: New. Brand New. Codice libro della libreria 0471979937

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 15,08
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 2,93
In U.S.A.
Destinazione, tempi e costi

4.

Kevin Clancy; Peter Krieg
Editore: Wiley (2007)
ISBN 10: 0471979937 ISBN 13: 9780471979937
Nuovi Rilegato Prima edizione Quantità: 1
Da
Irish Booksellers
(Rumford, ME, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Wiley, 2007. Hardcover. Condizione libro: New. book. Codice libro della libreria M0471979937

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 20,42
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

5.

Kevin J. Clancy, Peter C. Krieg
Editore: John Wiley and Sons Ltd, United States (2007)
ISBN 10: 0471979937 ISBN 13: 9780471979937
Nuovi Rilegato Prima edizione Quantità: 10
Da
Book Depository hard to find
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro John Wiley and Sons Ltd, United States, 2007. Hardback. Condizione libro: New. 1. Auflage. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Praise for Your Gut Is Still Not Smarter Than Your Head Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door. Your Gut Is Still Not Smarter Than Your Head demonstrates that marketing, properly understood, is your company s engine for spotting opportunities and nurturing them to produce long-term profitable growth. -Philip Kotler, author and S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management Clancy and Krieg debunk the popular myth that marketing is all instinct and hocus pocus. Here s a practical approach to marketing strategy and tactics that can drive profitability and growth. There are no blink shortcuts here-this is the real work of transformational marketing, laid out in a practical, concise guide that every true marketer should read! -Susanne Lyons, Chief Marketing Officer, Visa USA Clancy and Krieg have written a comprehensive and highly compelling how-to book for the marketing community that says: wake up and look at the facts! It s a must-read for every professional marketer who aspires to breakthrough performance. -Joseph V. Tripodi, Chief Marketing Officer, Allstate Insurance Company Bold moves require more facts in this fast-paced era. This book is a must-read for the risk tolerant! -Jon Luther, CEO, Dunkin Brands, Inc. Fact-based marketing is the best way to reinvent marketing, and Clancy and Krieg provide the blueprint to do it. -Bob Liodice, President and CEO, Association of National Advertisers The authors demonstrate forcefully and dramatically-with numerous examples-how great, even just good, analysis leads to legendary marketing strategies. -Don Sexton, Professor, Columbia Business School, and author of Trump University Marketing 101. Codice libro della libreria BZV9780471979937

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 21,78
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

6.

Kevin Clancy, Peter Krieg
Editore: Wiley (2007)
ISBN 10: 0471979937 ISBN 13: 9780471979937
Nuovi Rilegato Quantità: 1
Da
Ergodebooks
(RICHMOND, TX, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Wiley, 2007. Hardcover. Condizione libro: New. 1. Codice libro della libreria DADAX0471979937

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 15,27
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 7,52
In U.S.A.
Destinazione, tempi e costi

7.

Kevin J. Clancy, Peter C. Krieg
Editore: John Wiley and Sons Ltd, United States (2007)
ISBN 10: 0471979937 ISBN 13: 9780471979937
Nuovi Rilegato Prima edizione Quantità: 10
Da
The Book Depository US
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro John Wiley and Sons Ltd, United States, 2007. Hardback. Condizione libro: New. 1. Auflage. Language: English . Brand New Book. Praise for Your Gut Is Still Not Smarter Than Your Head Too many companies treat marketing as a communication exercise to help sales move a few more cases of product out of the door. Your Gut Is Still Not Smarter Than Your Head demonstrates that marketing, properly understood, is your company s engine for spotting opportunities and nurturing them to produce long-term profitable growth. -Philip Kotler, author and S.C. Johnson Distinguished Professor of International Marketing, Kellogg School of Management Clancy and Krieg debunk the popular myth that marketing is all instinct and hocus pocus. Here s a practical approach to marketing strategy and tactics that can drive profitability and growth. There are no blink shortcuts here-this is the real work of transformational marketing, laid out in a practical, concise guide that every true marketer should read! -Susanne Lyons, Chief Marketing Officer, Visa USA Clancy and Krieg have written a comprehensive and highly compelling how-to book for the marketing community that says: wake up and look at the facts! It s a must-read for every professional marketer who aspires to breakthrough performance. -Joseph V. Tripodi, Chief Marketing Officer, Allstate Insurance Company Bold moves require more facts in this fast-paced era. This book is a must-read for the risk tolerant! -Jon Luther, CEO, Dunkin Brands, Inc. Fact-based marketing is the best way to reinvent marketing, and Clancy and Krieg provide the blueprint to do it. -Bob Liodice, President and CEO, Association of National Advertisers The authors demonstrate forcefully and dramatically-with numerous examples-how great, even just good, analysis leads to legendary marketing strategies. -Don Sexton, Professor, Columbia Business School, and author of Trump University Marketing 101. Codice libro della libreria BZV9780471979937

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 23,56
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

8.

Clancy, Kevin, Krieg, Peter
Editore: Wiley (2007)
ISBN 10: 0471979937 ISBN 13: 9780471979937
Nuovi Rilegato Quantità: 2
Da
Murray Media
(North Miami Beach, FL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Wiley, 2007. Hardcover. Condizione libro: New. Never used!. Codice libro della libreria P110471979937

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 27,73
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 1,66
In U.S.A.
Destinazione, tempi e costi

9.

Kevin Clancy/ Peter Krieg
Editore: John Wiley & Sons Inc (2007)
ISBN 10: 0471979937 ISBN 13: 9780471979937
Nuovi Rilegato Quantità: 1
Da
Revaluation Books
(Exeter, Regno Unito)
Valutazione libreria
[?]

Descrizione libro John Wiley & Sons Inc, 2007. Hardcover. Condizione libro: Brand New. first edition edition. 296 pages. 9.25x6.25x1.00 inches. In Stock. Codice libro della libreria 0471979937

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 31,94
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 6,78
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

10.

Clancy, Kevin; Krieg, Peter
Editore: Wiley
ISBN 10: 0471979937 ISBN 13: 9780471979937
Nuovi Rilegato Quantità: 1
Da
Cloud 9 Books
(Wellington, FL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Wiley. Hardcover. Condizione libro: New. 0471979937 New Condition. Codice libro della libreria NEW7.1116872

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 68,89
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 4,17
In U.S.A.
Destinazione, tempi e costi