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Amply illustrated, The Vernor's Story -- From Gnomes to Now captures the spirit and genius of the people who transformed Vernors into an iconic American soft drink that has spanned two centuries of shifting public taste. With over seventy photographs depicting the history of the company, The Vernor's Story is an insider's look at early operations, as well as the firm's famous marketing blitz, featuring Vernor's distinctive green and gold packaging and its engaging gnome.
Add to that the legion of devoted Vernor's fans, and the beverage itself, a unique, spicy, mysteriously flavored carbonated ginger drink that's appealed to generations of Michiganders and others alike, and you have the makings of a great American success story.
A treasure on its own and sure to be a future collectible, this is a fascinating slice of Americana for Vernor's fans everywhere.
Lawrence Rouch is President of Studio3/Innovations, a marketing and consulting firm representing fine artists in the automotive and fine-arts fields.
Add to that the legion of devoted Vernor's fans, and the beverage itself, a unique, spicy, mysteriously flavored carbonated ginger drink that's appealed to generations of Michiganders and others alike, and you have the makings of a great American success story.
A treasure on its own and sure to be a future collectible, this is a fascinating slice of Americana for Vernor's fans everywhere.
Lawrence Rouch is President of Studio3/Innovations, a marketing and consulting firm representing fine artists in the automotive and fine-arts fields.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
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Lawrence L. Rouch is President of Studio3/Innovations, a marketing and consulting firm representing fine artists in the automotive illustration and fine arts fields.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreUniv of Michigan Pr
- Data di pubblicazione2003
- ISBN 10 0472066978
- ISBN 13 9780472066971
- RilegaturaCopertina flessibile
- Numero di pagine128
- Valutazione libreria
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The Vernor's Story: From Gnomes to Now by Rouch, Lawrence L. [Paperback ]
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(2003)
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The Vernor's Story: From Gnomes to Now
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The Vernor's Story: From Gnomes to Now
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The Vernor's Story: From Gnomes to Now
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(2003)
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ISBN 13: 9780472066971
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The Vernor's Story From Gnomes to Now
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ISBN 13: 9780472066971
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THE VERNOR'S STORY: FROM GNOMES
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The Vernor's Story (Paperback)
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(2003)
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ISBN 13: 9780472066971
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Descrizione libro Paperback. Condizione: new. Paperback. Amply illustrated, The Vernor's Story -- From Gnomes to Now captures the spirit and genius of the people who transformed Vernors into an iconic American soft drink that has spanned two centuries of shifting public taste. With over seventy photographs depicting the history of the company, The Vernor's Story is an insider's look at early operations, as well as the firm's famous marketing blitz, featuring Vernor's distinctive green and gold packaging and its engaging gnome.Add to that the legion of devoted Vernor's fans, and the beverage itself, a unique, spicy, mysteriously flavored carbonated ginger drink that's appealed to generations of Michiganders and others alike, and you have the makings of a great American success story.A treasure on its own and sure to be a future collectible, this is a fascinating slice of Americana for Vernor's fans everywhere.Lawrence Rouch is President of Studio3/Innovations, a marketing and consulting firm representing fine artists in the automotive and fine-arts fields. An illustrated history of one of the greatest success stories in the American beverage industry Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Codice articolo 9780472066971
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