Owning the Olympics: Narratives of the New China (The New Media World)

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9780472070329: Owning the Olympics: Narratives of the New China (The New Media World)

"A major contribution to the study of global events in times of global media. Owning the Olympics tests the possibilities and limits of the concept of 'media events' by analyzing the mega-event of the information age: the Beijing Olympics. . . . A good read from cover to cover."
—Guobin Yang, Associate Professor, Asian/Middle Eastern Cultures & Sociology, Barnard College, Columbia University

From the moment they were announced, the Beijing Games were a major media event and the focus of intense scrutiny and speculation. In contrast to earlier such events, however, the Beijing Games are also unfolding in a newly volatile global media environment that is no longer monopolized by broadcast media. The dramatic expansion of media outlets and the growth of mobile communications technology have changed the nature of media events, making it significantly more difficult to regulate them or control their meaning. This volatility is reflected in the multiple, well-publicized controversies characterizing the run-up to Beijing 2008. According to many Western commentators, the People's Republic of China seized the Olympics as an opportunity to reinvent itself as the "New China"---a global leader in economics, technology, and environmental issues, with an improving human-rights record. But China's maneuverings have also been hotly contested by diverse global voices, including prominent human-rights advocates, all seeking to displace the official story of the Games.

Bringing together a distinguished group of scholars from Chinese studies, human rights, media studies, law, and other fields, Owning the Olympics reveals how multiple entities---including the Chinese Communist Party itself---seek to influence and control the narratives through which the Beijing Games will be understood.

digitalculturebooks is an imprint of the University of Michigan Press and the Scholarly Publishing Office of the University of Michigan Library dedicated to publishing innovative and accessible work exploring new media and their impact on society, culture, and scholarly communication. Visit the website at www.digitalculture.org.

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About the Author:

Monroe E. Price is Director of the Center for Global Communication Studies (CGCS) at the Annenberg School for Communication, University of Pennsylvania and Professor of Law at the Benjamin N. Cardozo School of Law at Yeshiva University. Daniel Dayan is Directeur de Recherche at the Centre National de la Recherche Scientifique, Paris, a member of the Marcel Mauss Institute (Ecole des Hautes Etudes en Sciences Sociales) and a Professor of Media Sociology at the University of Geneva.

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Descrizione libro The University of Michigan Press, United States, 2008. Hardback. Condizione libro: New. Language: English . Brand New Book. Months before the Opening Ceremonies, in August 2008, it is clear that the Beijing Olympics are a significant media event. However, in contrast to traditional media events as defined by Daniel Dayan and Elihu Katz in their classic study, Media Events , the Beijing Olympics are taking place in a very different global media environment. The dramatic expansion of media outlets and the growth of mobile technology have both changed the collective nature of media events and made it increasingly difficult to regulate and control their meaning. This is exemplified by the controversies that have defined the run-up to Beijing 2008. As many Western commentators have observed, the People s Republic of China is seizing the Olympics as an opportunity to reinvent itself as the New China, a global leader distinguished by economic power, a sophisticated technological infrastructure, environmental stewardship, and an improving human-rights record.But China s efforts to use the Olympics to position itself in the new century have been hotly contested by many global actors, including prominent human rights advocates.The essays in this collection survey these efforts to define the meaning of the Beijing Olympics from a variety of disciplinary and thematic perspectives. Bringing together a distinguished group of scholars from architecture, Chinese studies, human rights, sports studies, information policy and media studies, law, and political science, Owning the Olympics offers an accessible and sophisticated framework with which to understand the ongoing struggles by which multiple entities such as the International Olympic Committee, the Beijing Organizing Committee (BOCOG), corporate sponsors, media organizations, human rights organizations, and the Chinese Communist Party itself are seeking to influence and control the narratives through which these Games will be understood. Owning the Olympics will be appeal to media professionals, policy analysts, and scholars from a variety of disciplines, including communications, East Asian studies, politics, and cultural studies. Codice libro della libreria AAN9780472070329

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Descrizione libro The University of Michigan Press, United States, 2008. Hardback. Condizione libro: New. Language: English . Brand New Book. Months before the Opening Ceremonies, in August 2008, it is clear that the Beijing Olympics are a significant media event. However, in contrast to traditional media events as defined by Daniel Dayan and Elihu Katz in their classic study, Media Events , the Beijing Olympics are taking place in a very different global media environment. The dramatic expansion of media outlets and the growth of mobile technology have both changed the collective nature of media events and made it increasingly difficult to regulate and control their meaning. This is exemplified by the controversies that have defined the run-up to Beijing 2008. As many Western commentators have observed, the People s Republic of China is seizing the Olympics as an opportunity to reinvent itself as the New China, a global leader distinguished by economic power, a sophisticated technological infrastructure, environmental stewardship, and an improving human-rights record.But China s efforts to use the Olympics to position itself in the new century have been hotly contested by many global actors, including prominent human rights advocates.The essays in this collection survey these efforts to define the meaning of the Beijing Olympics from a variety of disciplinary and thematic perspectives. Bringing together a distinguished group of scholars from architecture, Chinese studies, human rights, sports studies, information policy and media studies, law, and political science, Owning the Olympics offers an accessible and sophisticated framework with which to understand the ongoing struggles by which multiple entities such as the International Olympic Committee, the Beijing Organizing Committee (BOCOG), corporate sponsors, media organizations, human rights organizations, and the Chinese Communist Party itself are seeking to influence and control the narratives through which these Games will be understood. Owning the Olympics will be appeal to media professionals, policy analysts, and scholars from a variety of disciplines, including communications, East Asian studies, politics, and cultural studies. Codice libro della libreria AAN9780472070329

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Descrizione libro The University of Michigan Press, United States, 2008. Hardback. Condizione libro: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Months before the Opening Ceremonies, in August 2008, it is clear that the Beijing Olympics are a significant media event. However, in contrast to traditional media events as defined by Daniel Dayan and Elihu Katz in their classic study, Media Events , the Beijing Olympics are taking place in a very different global media environment. The dramatic expansion of media outlets and the growth of mobile technology have both changed the collective nature of media events and made it increasingly difficult to regulate and control their meaning. This is exemplified by the controversies that have defined the run-up to Beijing 2008. As many Western commentators have observed, the People s Republic of China is seizing the Olympics as an opportunity to reinvent itself as the New China, a global leader distinguished by economic power, a sophisticated technological infrastructure, environmental stewardship, and an improving human-rights record.But China s efforts to use the Olympics to position itself in the new century have been hotly contested by many global actors, including prominent human rights advocates.The essays in this collection survey these efforts to define the meaning of the Beijing Olympics from a variety of disciplinary and thematic perspectives. Bringing together a distinguished group of scholars from architecture, Chinese studies, human rights, sports studies, information policy and media studies, law, and political science, Owning the Olympics offers an accessible and sophisticated framework with which to understand the ongoing struggles by which multiple entities such as the International Olympic Committee, the Beijing Organizing Committee (BOCOG), corporate sponsors, media organizations, human rights organizations, and the Chinese Communist Party itself are seeking to influence and control the narratives through which these Games will be understood. Owning the Olympics will be appeal to media professionals, policy analysts, and scholars from a variety of disciplines, including communications, East Asian studies, politics, and cultural studies. Codice libro della libreria BTE9780472070329

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Descrizione libro The University of Michigan Press. Hardback. Condizione libro: new. BRAND NEW, Owning the Olympics: Narratives of the New China, Monroe E. Price, Daniel Dayan, Months before the Opening Ceremonies, in August 2008, it is clear that the Beijing Olympics are a significant media event. However, in contrast to traditional media events as defined by Daniel Dayan and Elihu Katz in their classic study, "Media Events", the Beijing Olympics are taking place in a very different global media environment. The dramatic expansion of media outlets and the growth of mobile technology have both changed the collective nature of media events and made it increasingly difficult to regulate and control their meaning. This is exemplified by the controversies that have defined the run-up to Beijing 2008. As many Western commentators have observed, the People's Republic of China is seizing the Olympics as an opportunity to reinvent itself as the "New China," a global leader distinguished by economic power, a sophisticated technological infrastructure, environmental stewardship, and an improving human-rights record.But China's efforts to use the Olympics to position itself in the new century have been hotly contested by many global actors, including prominent human rights advocates. The essays in this collection survey these efforts to define the meaning of the Beijing Olympics from a variety of disciplinary and thematic perspectives. Bringing together a distinguished group of scholars from architecture, Chinese studies, human rights, sports studies, information policy and media studies, law, and political science, "Owning the Olympics" offers an accessible and sophisticated framework with which to understand the ongoing struggles by which multiple entities such as the International Olympic Committee, the Beijing Organizing Committee (BOCOG), corporate sponsors, media organizations, human rights organizations, and the Chinese Communist Party itself are seeking to influence and control the narratives through which these Games will be understood."Owning the Olympics" will be appeal to media professionals, policy analysts, and scholars from a variety of disciplines, including communications, East Asian studies, politics, and cultural studies. Codice libro della libreria B9780472070329

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Descrizione libro U OF M DIGT CULT BOOKS, 2008. Hardcover. Condizione libro: New. book. Codice libro della libreria 0472070320

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Descrizione libro University of Michigan Press, 2008. Hardback. Condizione libro: NEW. 9780472070329 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Codice libro della libreria HTANDREE0665126

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