Everyday Fashions of the Twenties: As Pictured in Sears and Other Catalogs (Dover Fashion and Costumes)

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9780486241340: Everyday Fashions of the Twenties: As Pictured in Sears and Other Catalogs (Dover Fashion and Costumes)

The Roaring Twenties, age of jazz and flappers, Model T Fords and Hollywood movie stars, was also a time when for millions the bulky catalogs of Montgomery Ward or Sears, Roebuck were a substitute for the window displays of Paris or New York fashion shops. Buying clothing through the mails had become an American institution, and entire families were often dressed via the U.S. Post Office. More conservative than the up-to-the-minute fashion shops, mail-order catalogs nevertheless offered surprisingly much of the haute couture. But, above all, they accurately record what men, women, and children were actually wearing in the 1920s.
Now Stella Blum (Curator of the Costume Institute at the Metropolitan Museum of Art, New York) has distilled into this volume the essence of the fashion pages of the Sears, Roebuck and other mail-order catalogs of the Twenties. Her informative text and selection of over 150 representative catalog pages — comprising over 750 illustrations with original captions — gradually trace the evolution of dress modes from the vogue of stodgy postwar fashions to the impact on costume of the crash of '29. In a year-by-year survey, Mrs. Blum's introductory texts relate the trends in fashion to the social changes of the dynamic and restless era, assessing the influence of war and technological developments on the high hemlines, flattened busts and hips, geometric patterns and "bobbed" hairstyles of the boyish flapper look. And as she notes, it was through the Sears catalogs that Parisian designers like Coco Chanel, Jeanne Lanvin, and Madeleine Vionnet made their influence felt on Midwestern farms and in urban ghettos.
You'll find here a marvelous panorama of "smart," "modish," "chic," "stylish," and "ultra fashionable" apparel, as well as more traditional garments: for women and "misses" there are Middy blouses, Russian boots modeled by Gloria Swanson, "Bob" hats modeled by Clara Bow and Joan Crawford; coats, suits, dresses (including the first maternity dresses), sweaters, capes; silk and rayon stockings, corsets, chemises, camisoles, negligees; and accessories like necklaces, belts, combs, headbands, umbrellas, gloves, compacts, hand bags, wristwatches, and powderpuff cases. You'll see slower-to-change men's fashions — shirts, ties, suits, sweaters, and sports clothes — become trimmer, brighter, smarter. And you can follow the trends in children's fashions as well.
For historians of costume, nostalgia buffs, and casual browsers, these pages afford a rare picture — unspoiled by recent myths about the Roaring Twenties — of how average people really dressed in the jazz age.

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Editore: Dover Publications Inc., United States (1982)
ISBN 10: 0486241343 ISBN 13: 9780486241340
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Descrizione libro Dover Publications Inc., United States, 1982. Paperback. Condizione libro: New. Language: English . Brand New Book. The Roaring Twenties, age of jazz and flappers, Model T Fords and Hollywood movie stars, was also a time when for millions the bulky catalogs of Montgomery Ward or Sears, Roebuck were a substitute for the window displays of Paris or New York fashion shops. Buying clothing through the mails had become an American institution, and entire families were often dressed via the U.S. Post Office. More conservative than the up-to-the-minute fashion shops, mail-order catalogs nevertheless offered surprisingly much of the haute couture. But, above all, they accurately record what men, women, and children were actually wearing in the 1920s. Codice libro della libreria AA99780486241340

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Descrizione libro 1981. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria V0-9780486241340

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Descrizione libro Dover Publishers. Condizione libro: New. Brand New. Codice libro della libreria 0486241343

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Editore: Dover Publications Inc., United States (1982)
ISBN 10: 0486241343 ISBN 13: 9780486241340
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Descrizione libro Dover Publications Inc., United States, 1982. Paperback. Condizione libro: New. Language: English . Brand New Book. The Roaring Twenties, age of jazz and flappers, Model T Fords and Hollywood movie stars, was also a time when for millions the bulky catalogs of Montgomery Ward or Sears, Roebuck were a substitute for the window displays of Paris or New York fashion shops. Buying clothing through the mails had become an American institution, and entire families were often dressed via the U.S. Post Office. More conservative than the up-to-the-minute fashion shops, mail-order catalogs nevertheless offered surprisingly much of the haute couture. But, above all, they accurately record what men, women, and children were actually wearing in the 1920s. Codice libro della libreria AA99780486241340

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Descrizione libro Dover Publications. PAPERBACK. Condizione libro: New. 0486241343 *BRAND NEW* Ships Same Day or Next!. Codice libro della libreria NATARAJB1FI1001070

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Editore: Dover Publications Inc., United States (1982)
ISBN 10: 0486241343 ISBN 13: 9780486241340
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Descrizione libro Dover Publications Inc., United States, 1982. Paperback. Condizione libro: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. The Roaring Twenties, age of jazz and flappers, Model T Fords and Hollywood movie stars, was also a time when for millions the bulky catalogs of Montgomery Ward or Sears, Roebuck were a substitute for the window displays of Paris or New York fashion shops. Buying clothing through the mails had become an American institution, and entire families were often dressed via the U.S. Post Office. More conservative than the up-to-the-minute fashion shops, mail-order catalogs nevertheless offered surprisingly much of the haute couture. But, above all, they accurately record what men, women, and children were actually wearing in the 1920s. Codice libro della libreria BTE9780486241340

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ISBN 10: 0486241343 ISBN 13: 9780486241340
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Descrizione libro Dover Publications Inc., 1981. Condizione libro: New. Editor(s): Blum, Stella. Series: Dover Fashion and Costumes. Num Pages: 156 pages, illustrations. BIC Classification: GBCR. Category: (G) General (US: Trade). Dimension: 304 x 230 x 9. Weight in Grams: 614. . 1981. Paperback. . . . . . Codice libro della libreria V9780486241340

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Descrizione libro Dover Publications. Paperback. Condizione libro: New. Paperback. 156 pages. Dimensions: 11.7in. x 8.9in. x 0.3in.This volume captures the essence of the fashion sections seen in the Sears, Roebuck, and other mail-order catalogs of the Roaring Twenties. Over 150 representative pages representing more than 750 illustrations with original captions trace the evolution of dress modes from the vogue of stodgy postwar fashions to the impact on costume of the crash of 29. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Codice libro della libreria 9780486241340

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Descrizione libro Dover Publications Inc. Condizione libro: New. Editor(s): Blum, Stella. Series: Dover Fashion and Costumes. Num Pages: 156 pages, illustrations. BIC Classification: GBCR. Category: (G) General (US: Trade). Dimension: 304 x 230 x 9. Weight in Grams: 614. . 1981. Paperback. . . . . Books ship from the US and Ireland. Codice libro della libreria V9780486241340

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Stella Blum
ISBN 10: 0486241343 ISBN 13: 9780486241340
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Descrizione libro Paperback. Condizione libro: New. Paperback. The Roaring Twenties, age of jazz and flappers, Model T Fords and Hollywood movie stars, was also a time when for millions the bulky catalogs of Montgomery Ward or Sears, Roebuck were a su.Shipping may be from multiple locations in the US or from the UK, depending on stock availability. 156 pages. 0.617. Codice libro della libreria 9780486241340

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