CREATIVE STRATEGY IN ADVERTISING provides everything you need to be successful as an advertising professional in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives you all the necessary tools to create winning advertising strategies.
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Descrizione libro Wadsworth. Soft cover. Condizione libro: New. International Edition. Premium quality books.New, 9th Edition,International Edition . Ship via FedEx, UPS, DHL.Delivery time is 3-5 biz days. Codice libro della libreria 0495095699
Descrizione libro Wadsworth Publishing, 2007. Paperback. Condizione libro: New. 009. Codice libro della libreria DADAX0495095699