Articoli correlati a Creative Strategy in Advertising
CREATIVE STRATEGY IN ADVERTISING provides everything students need to be successful as advertising professionals in today's fast-changing media environment. Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, the text advances through the creative process step by step. It focuses first on the creative person, and then on strategy and problem solving. Complementing expert instruction with extensive examples of layouts and ad copy, this book gives students the necessary tools to create winning advertising strategies.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
- EditoreWadsworth Publishing Co Inc
- Data di pubblicazione2007
- ISBN 10 0495096202
- ISBN 13 9780495096207
- RilegaturaCopertina flessibile
- Numero di pagine336
- Valutazione libreria
Compra nuovo
Scopri di più su questo articolo
EUR 43,34
Spese di spedizione:
EUR 32,99
Da: Germania a: U.S.A.
I migliori risultati di ricerca su AbeBooks
Immagini fornite dal venditore
Creative Strategy in Advertising
Editore:
Cengage Learning EMEA, Wadsworth
(2007)
ISBN 10: 0495096202
ISBN 13: 9780495096207
Nuovo
Taschenbuch
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Taschenbuch. Condizione: Neu. Neu Neuware, Importqualität, , Sofortversand - Provides what students need to be successful as advertising professionals in a fast-changing media environment. This book focuses on the idea that good advertising always starts with an understanding of people and an awareness of their needs. It gives students the necessary tools to create winning advertising strategies. Codice articolo INF1000166566
Compra nuovo
EUR 43,34
Convertire valuta