Fast Moving Consumer Goods (FMCG) in New Zealand: A Strategic Reference, 2006

 
9780497823696: Fast Moving Consumer Goods (FMCG) in New Zealand: A Strategic Reference, 2006

The primary audience for this report is managers involved with the highest levels of the strategic planning process and consultants who help their clients with this task. The user will not only benefit from the hundreds of hours that went into the methodology and its application, but also from its alternative perspective on strategic planning relating to fast moving consumer goods (fmcg) in New Zealand. As the editor of this report, I am drawing on a methodology developed at INSEAD, an international business school (www.insead.edu). For any given industry or sector, including fast moving consumer goods (fmcg), the methodology decomposes a country’s strategic potential along three key dimensions: (1) latent demand, (2) micro-accessibility, and (3) macro-accessibility. A country may have very high latent demand, yet have low accessibility, making it a less attractive market than many smaller potential countries having higher levels of accessibility. With this perspective, this report provides both a micro and a macro strategic profile of fast moving consumer goods (fmcg) in New Zealand. It does so by compiling published information that directly relates to latent demand and accessibility, either at the micro or macro level. The reader new to New Zealand can quickly understand where New Zealand fits into a firm’s strategic perspective. In Chapter 2, the report investigates latent demand and micro-accessibility for fast moving consumer goods (fmcg) in New Zealand. The report then considers macro-accessibility in New Zealand. Macro-accessibility is a general evaluation of investment and business conditions in New Zealand.

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Philip M. Parker
Editore: ICON Group International, Inc (2007)
ISBN 10: 0497823691 ISBN 13: 9780497823696
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Philip M. Parker
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