Shop windows bring glamour, fun, theatre and arts to the streets, a visible 24-hour expression of the store's image, brand and inspiration. Mary Portas brings her personal experience and insight to this selection of window displays. From New York to Paris, from San Francisco to Tokyo, her examples range from world-famous stores to tiny, little-known shops. A guide to the subject, this book examines the best use of space and props; the effect of lighting; the essence of styling; the potential of colour; the key role of mannequins; special characteristics of seasonal windows, and of tactical windows for the promotion of specific products; and how to achieve miracles on tight budgets. The book, illustrated with colour photographs, should be useful for anyone concerned professionally with retailing, design and visual communication.
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Mary Portas spent seven years as Director of Marketing at Harvey Nichols, London, and now runs her own creative marketing organization, Yellow Door.Review:
The display's the thing in this sleek photo album by a former window dresser of London's legendary Harrods and Harvey Nichols department stores. -- Entertainment Weekly, Clarissa Cruz, 19 November 1999
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Descrizione libro Thames & Hudson, 1999. Hardcover. Condizione libro: New. Never used!. Codice libro della libreria P110500019444
Descrizione libro Thames and Hudson, 1999. Rilegato. Condizione libro: nuovo. New. Dust Jacket has some minor shelf wear., Ill. bn: --, Ill. colori: Full colour throughout, Peso: 1360 gr. Codice libro della libreria 10252-FF01
Descrizione libro Thames & Hudson. Hardcover. Condizione libro: New. 0500019444 New. Looks like an interesting title, learn more! We provide domestic tracking upon request. We provide personalized customer service and want you to have a great experience purchasing from us. 100% satisfaction guaranteed and thank you for your consideration. Codice libro della libreria S-0500019444