Brossura

ISBN 10: 0500288488 ISBN 13: 9780500288481

Casa editrice: Thames & Hudson, 2010

“Dozens of examples of successful signage at various places―like public spaces, museums, and businesses―around the globe. . . . Each featured work is accompanied by text written by the firm that authored the signage.”―Step Inside Design

A signage system is much more than just a set of symbols. As well as its practical application, it helps to create an identity for a space and can add decorative flair to any built environment.

Andreas Uebele draws on his own design experience to explore signage as a point where graphic design and architecture come together. He first describes the basic rules of signage design: signs must be visible but not distracting, informative but not unwieldy, and concise but not confusing. Striking the right balance is crucial. Color, typography, pictograms, and icons are all elements that can be varied and exploited to encapsulate as much information as possible and fit the job’s requirements: the signage for a hospital, an airport, or a conference center may have little in common, and solutions must be tailored to fit the location.

The book showcases great examples of signage design worldwide, with an emphasis on the most original approaches. It is an indispensable reference for communications designers and a must for architects, interior designers, and graphic artists. 250+ color and 250 b/w illustrations and photographs

About the Author:

Andreas Uebele manages his own visual communications agency in Stuttgart and lectures in communications design at Du¨sseldorf University of Applied Sciences, Germany.