The Advertising Concept Book: Think Now, Design Later - Rilegato

Barry, Peter

Rilegato

ISBN 10: 0500516235 ISBN 13: 9780500516232

Casa editrice: Thames & Hudson, 2012

Riassunto

Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides don't, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College

Su questo libro

Recensione:

The book supports our school's philosophy: have a great concept before you run to the computer. --Maria Scileppi, Associate Director, Chicago Portfolio School

`If this book could stand in front of a class and talk, I'd be out of a job' --Tony Cullingham, Course Director, The Watford Creative Advertising Course, UK

'Invaluable advice' --Creative Review magazine, August 2008

`A terrific guide' --Paul Belford, Former Joint Creative Director, Abbott Mead Vickers BBDO (for Varoom magazine, Issue 8, 2008)

'Sound advice for advertising creatives' --Communication Arts magazine, July 2008

'If you are wondering why you haven't won any awards, buy this book and you might find out why'
--The Designer's Review of Books, April 2009 --This text refers to an out of print or unavailable edition of this title.

Newly revised and updated, The Advertising Concept Book tells you everything you need to know about advertising. --New Design

`If this book could stand in front of a class and talk, I'd be out of a job' --Tony Cullingham, Course Director, The Watford Creative Advertising Course, UK

'Invaluable advice' --Creative Review magazine, August 2008

`A terrific guide' --Paul Belford, Former Joint Creative Director, Abbott Mead Vickers BBDO (for Varoom magazine, Issue 8, 2008)

'Sound advice for advertising creatives' --Communication Arts magazine, July 2008

'If you are wondering why you haven't won any awards, buy this book and you might find out why'
--The Designer's Review of Books, April 2009 --This text refers to an out of print or unavailable edition of this title.

Tells you everything you need to know about advertising. --New Design

L'autore:

Pete Barry began his advertising career as an art director at Ogilvy, London. He has worked as a copywriter in New York since 2000 and teaches Advertising Design at Syracuse University.

Su questa edizione

• Editore: Thames & Hudson
• Data di pubblicazione: 2012
• ISBN 10: 0500516235
• ISBN 13: 9780500516232
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 256