Hegarty on Creativity: There Are No Rules

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9780500517246: Hegarty on Creativity: There Are No Rules

A look into what lies behind creativity from one of the advertising industry's leading players

Creativity isn’t an occupation; it’s a preoccupation. It is challenge for everyone in the modern world―from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation.

From Renaissance art to rock ‘n’ roll, Hegarty takes a wide-angle view of creativity as he sets out to demystify the many ups-and-downs that can arise during the creative process. Paralyzed by the blank page? Daunted by cynics in the workplace? Money leading you astray? Hegarty combines personal experience and anecdotes along with clear, pragmatic, and good-humored insight into tackling all creative challenges head on. Over fifty entries, including “Good is the Enemy of Great,” “Respect Don’t Revere,” “Get Angry,” and “Bad Weather” relay useful and generous advice on how best to improve, sustain, and nurture creativity in any profession. Accompanied by copious irreverent line drawings from Hegarty’s own sketchpad, Hegarty on Creativity is concise, accessible, and richly rewarding.

75+ color illustrations

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About the Author:

John Hegarty is one of the world’s most famous advertising creatives and Founding Creative Partner of Bartle Bogle Hegarty (BBH). He has received the D&AD President’s Award for outstanding achievement, the International Clio Award, and is a member of The One Club of the New York Creative Hall of Fame.

Review:

“Playful text and graphics and plenty of white space make this a good choice to pick up and grab inspiration at random.”
- Publishers Weekly

“Little mantras for the inspiration-starved.”
- Communication Art

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John Hegarty
Editore: Thames Hudson Ltd, United Kingdom (2014)
ISBN 10: 050051724X ISBN 13: 9780500517246
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Descrizione libro Thames Hudson Ltd, United Kingdom, 2014. Hardback. Condizione libro: New. Language: English . Brand New Book. Creativity isn t an occupation, its a preoccupation. It is at the very core of what makes us human. Its also a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. Being creative and innovative and communicating our ideas effectively and persuading others is vital. Who could be better able to demystify and set out some useful, generous advice on how to improve, sustain and nurture creativity than one of the worlds greatest advertising creatives and founder of an advertising agency renowned worldwide for its excellence? In this book, John Hegarty takes 50 provocations and themes that lie at the heart of creative thinking. These range from those with complex depths that lie beyond deceptively simple titles such as Idea, Ego, Money and Technology, to others that look at the complexities of modern life, such as dealing with cynics in the workplace, or the best way of getting angry. Hegarty s message is always crystal clear and promotes the benefits of simplifying, thinking boldly and being undaunted by challenges. With this book, when a challenge confronts them, readers will find that one of the great minds in advertising is there to guide them. Codice libro della libreria AA29780500517246

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John Hegarty
Editore: Thames Hudson Ltd, United Kingdom (2014)
ISBN 10: 050051724X ISBN 13: 9780500517246
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Descrizione libro Thames Hudson Ltd, United Kingdom, 2014. Hardback. Condizione libro: New. Language: English . Brand New Book. Creativity isn t an occupation, its a preoccupation. It is at the very core of what makes us human. Its also a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. Being creative and innovative and communicating our ideas effectively and persuading others is vital. Who could be better able to demystify and set out some useful, generous advice on how to improve, sustain and nurture creativity than one of the worlds greatest advertising creatives and founder of an advertising agency renowned worldwide for its excellence? In this book, John Hegarty takes 50 provocations and themes that lie at the heart of creative thinking. These range from those with complex depths that lie beyond deceptively simple titles such as Idea, Ego, Money and Technology, to others that look at the complexities of modern life, such as dealing with cynics in the workplace, or the best way of getting angry. Hegarty s message is always crystal clear and promotes the benefits of simplifying, thinking boldly and being undaunted by challenges. With this book, when a challenge confronts them, readers will find that one of the great minds in advertising is there to guide them. Codice libro della libreria AA29780500517246

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Descrizione libro Thames Hudson Ltd, United Kingdom, 2014. Hardback. Condizione libro: New. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. Creativity isn t an occupation, its a preoccupation. It is at the very core of what makes us human. Its also a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. Being creative and innovative and communicating our ideas effectively and persuading others is vital. Who could be better able to demystify and set out some useful, generous advice on how to improve, sustain and nurture creativity than one of the worlds greatest advertising creatives and founder of an advertising agency renowned worldwide for its excellence? In this book, John Hegarty takes 50 provocations and themes that lie at the heart of creative thinking. These range from those with complex depths that lie beyond deceptively simple titles such as Idea, Ego, Money and Technology, to others that look at the complexities of modern life, such as dealing with cynics in the workplace, or the best way of getting angry. Hegarty s message is always crystal clear and promotes the benefits of simplifying, thinking boldly and being undaunted by challenges. With this book, when a challenge confronts them, readers will find that one of the great minds in advertising is there to guide them. Codice libro della libreria BTE9780500517246

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Descrizione libro 2014. PAP. Condizione libro: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Codice libro della libreria IB-9780500517246

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Hegarty, John
Editore: Thames & Hudson Ltd (2014)
ISBN 10: 050051724X ISBN 13: 9780500517246
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Descrizione libro Thames & Hudson Ltd, 2014. Condizione libro: New. Creativity isn't an occupation, its a preoccupation. It is at the very core of what makes us human. Its also a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. This book takes 50 provocations and themes that lie at the heart of creative thinking. Num Pages: 128 pages, 75 colour illustrations. BIC Classification: KJSA. Category: (G) General (US: Trade). Dimension: 186 x 104 x 15. Weight in Grams: 230. . 2014. 1st Edition. Hardcover. . . . . . Codice libro della libreria V9780500517246

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