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Descrizione libro Condizione: new. Codice articolo FrontCover050051898X
Descrizione libro Hardcover. Condizione: new. New. Fast Shipping and good customer service. Codice articolo Holz_New_050051898X
Descrizione libro Hardcover. Condizione: new. New. Codice articolo Wizard050051898X
Descrizione libro Hardcover. Condizione: new. Buy for Great customer experience. Codice articolo GoldenDragon050051898X
Descrizione libro Condizione: new. Codice articolo a13cf1d2c3993befb0ab66d9268c568b
Descrizione libro hardback. Condizione: New. Language: ENG. Codice articolo 9780500518984
Descrizione libro Paperback. Condizione: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Codice articolo 9780500518984-GDR
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Descrizione libro Hardcover. Condizione: New. Codice articolo 6666-HCE-9780500518984
Descrizione libro Hardcover. Condizione: new. Hardcover. In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept.Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. This edition features substantially revised and expanded chapters on both interactive and integrated advertising, plus an entirely new chapter on branded social media.Pete Barry outlines simple but fundamental rules about how to 'push' an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 500 'roughs' specially produced by the author, many of which are new to this edition - also reinforces the book's core lesson: that a great idea will last forever. Inclding chapters on interactive advertising and integrated advertising, this edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780500518984