From the creative minds behind one of the world's most innovative flower shops comes the book that will revolutionize the way we buy and use flowers. Lays out plans for reawakening the flower industry while offering practical advice for amateurs and professionals alike, with countless examples of how to create natural flower arrangements. Full-color photographs.
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Madderlake's Trade Secrets reveals how to find the best flower resources, how to choose containers, how and when to cut from branches, shrubs, and plants from the garden and from nature, how to place a phone order with a florist, and countless other trade secrets that have kept Madderlake at the top of its field for twenty years. Throughout, noted gardeners and writers Ken Druse, Lee Bailey, Linda Yang, Timothy Mawson, and Alice Waters give advice on everything from flower markets to gardening resources. Easy-to-spot sidebars, step-by-step instructions, and more than 240 full-color photographs guide the reader through natural flower arranging.From Publishers Weekly:
Foxglove tilting out of an old Alka Seltzer bottle? This and other floral proposals fill a lavish, original picture album and consumer advisory. Pritchard and Jarecki ( Flowers Rediscovered ) run New York City's Pure Madderlake shop; their celebrated eye does its work in these pages. While the instructions are matter-of-fact ("During the summer months, keep flowers away from drafts created by central air-conditioning systems"), the visual style is unexpected, suggestive, sometimes jaunty, always infectious. Turn to a section on containers, for instance, and you'll find dainty cattelyas swirling from a ceramic man's head--the vase. However, the Madderlake "way" defies the righteousness of any single approach. Instead, the reader finds an array of possibilities, from the historical (e.g., Flemish) to the woodsy, to the genteel ultimate (a foray to the gardens of Savannah, Ga.), as options. The authors direct us to markets and beyond, as sources; brush up our techniques in arranging flowers; and take us along on trips to foreign places to illustrate their floral styles. Sandwiched in between are brief testimonials from other floraholics; information on flower shows; and more. The design of the book is almost as versatile as its contents: exquisitely effective type and layout decisions make fine print happily cohabit with rampant bursts of bloom. Author tour.
Copyright 1994 Reed Business Information, Inc.
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Descrizione libro Condizione libro: New. Codice libro della libreria 36SEQU000OBT
Descrizione libro Clarkson Potter, 1994. Hardcover. Condizione libro: New. Never used!. Codice libro della libreria P110517593327
Descrizione libro Clarkson Potter, 1994. Hardcover. Condizione libro: New. 1. Codice libro della libreria DADAX0517593327