Advertising the American Dream: Making Way for Modernity, 1920-1940 - Rilegato

Marchand, Roland

Rilegato

ISBN 10: 0520052536 ISBN 13: 9780520052536

Casa editrice: Univ of California Pr, 1985

Riassunto

A revealing look at advertising from 1920 to 1940 examines how, through anticipation of a more complex, urban society, advertisers discovered new ways to play on anxiety and manipulate images to promote a self-sustaining "consumption ethic."

Su questo libro

L'autore:

Roland Marchand (1933-1997) was Professor of History at the University of California, Davis, and authored numerous works on American cultural history.

Dalla seconda/terza di copertina:

"A convincing and perceptive analysis that provides a careful sociological portrait of advertising agency people in the 1920s and 1930s. Marchand has rare talent for bringing out things in the ads that the reader would not have seen alone."Michael Schudson, University of California, San Diego

"This work illuminates some of the most important developments in twentieth-century America."T.J. Jackson Lears, Rutgers University

Su questa edizione

• Editore: Univ of California Pr
• Data di pubblicazione: 1985
• ISBN 10: 0520052536
• ISBN 13: 9780520052536
• Rilegatura: Copertina rigida
• Numero di pagine: 472