Creating the Corporate Soul: The Rise of Public Relations and Corporate Imagery in American Big Business - Rilegato

Marchand, Roland

Rilegato

ISBN 10: 0520087194 ISBN 13: 9780520087194

Casa editrice: Univ of California Pr, 1998

Riassunto

An analysis of how the public's perceptions of large corporations has been transformed in this century from evil behemoths to benign and respected institutions focuses on the manipulations of public relations and image that effected this change. UP.

Su questo libro

L'autore:

Roland Marchand (1933-1997) was Professor of History at the University of California, Davis, and authored numerous works on American cultural history.

Dalla seconda/terza di copertina:

"Marchand's masterful study of the creation of the corporate image is a classic, to be put alongside hisAdvertising the American Dream. It will be essential reading for anyone interested in business, technology, consumer culture, and advertising in the twentieth century."Jeffrey L. Meikle, University of Texas at Austin

"More than any other historian, Roland Marchand has illuminated the murky crannies of our nation's underculture, in the process showing us how much of our national mythology is both reflected in and created by such once-scorned arts as advertising and public relations. Creating the Corporate Soul is a magisterial baring of the American psyche fashioned by the grandfathers and godfathers of today's spin doctors. It ranks with such great business histories as Daniel Boorstin'sThe Americans: The Democratic Experience and Alfred Chandler's The Visible Hand."Randall Rothenberg, author ofWhere the Suckers Moon: An Advertising Story

Su questa edizione

• Editore: Univ of California Pr
• Data di pubblicazione: 1998
• ISBN 10: 0520087194
• ISBN 13: 9780520087194
• Rilegatura: Copertina rigida
• Numero di pagine: 461