Longing and Belonging: Parents, Children, and Consumer Culture

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9780520258440: Longing and Belonging: Parents, Children, and Consumer Culture

Even as they see their wages go down and their buying power decrease, many parents are still putting their kids' material desires first. These parents struggle with how to handle children's consumer wants, which continue unabated despite the economic downturn. And, indeed, parents and other adults continue to spend billions of dollars on children every year. Why do children seem to desire so much, so often, so soon, and why do parents capitulate so readily? To determine what forces lie behind the onslaught of Nintendo Wiis and Bratz dolls, Allison J. Pugh spent three years observing and interviewing children and their families. In "Longing and Belonging: Parents, Children, and Consumer Culture", Pugh teases out the complex factors that contribute to how we buy, from lunchroom conversations about Game Boys to the stark inequalities facing American children. Pugh finds that children's desires stem less from striving for status or falling victim to advertising than from their yearning to join the conversation at school or in the neighborhood. Most parents respond to children's need to belong by buying the particular goods and experiences that act as passports in children's social worlds, because they sympathize with their children's fear of being different from their peers. Even under financial constraints, families prioritize children 'feeling normal'. Pugh masterfully illuminates the surprising similarities in the fears and hopes of parents and children from vastly different social contexts, showing that while corporate marketing and materialism play a part in the commodification of childhood, at the heart of the matter is the desire to belong.

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Pugh, Allison
Editore: University of California Press (2009)
ISBN 10: 0520258444 ISBN 13: 9780520258440
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Descrizione libro University of California Press, 2009. Paperback. Condizione libro: New. book. Codice libro della libreria 0520258444

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Allison Pugh, Alison J. Pugh
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ISBN 10: 0520258444 ISBN 13: 9780520258440
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Descrizione libro University of California Press, United States, 2009. Paperback. Condizione libro: New. 226 x 152 mm. Language: English . Brand New Book. Even as they see their wages go down and their buying power decrease, many parents are still putting their kids material desires first. These parents struggle with how to handle children s consumer wants, which continue unabated despite the economic downturn. And, indeed, parents and other adults continue to spend billions of dollars on children every year. Why do children seem to desire so much, so often, so soon, and why do parents capitulate so readily? To determine what forces lie behind the onslaught of Nintendo Wiis and Bratz dolls, Allison J. Pugh spent three years observing and interviewing children and their families. In Longing and Belonging: Parents, Children, and Consumer Culture , Pugh teases out the complex factors that contribute to how we buy, from lunchroom conversations about Game Boys to the stark inequalities facing American children. Pugh finds that children s desires stem less from striving for status or falling victim to advertising than from their yearning to join the conversation at school or in the neighborhood. Most parents respond to children s need to belong by buying the particular goods and experiences that act as passports in children s social worlds, because they sympathize with their children s fear of being different from their peers. Even under financial constraints, families prioritize children feeling normal . Pugh masterfully illuminates the surprising similarities in the fears and hopes of parents and children from vastly different social contexts, showing that while corporate marketing and materialism play a part in the commodification of childhood, at the heart of the matter is the desire to belong. Codice libro della libreria AAZ9780520258440

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Allison Pugh, Alison J. Pugh
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ISBN 10: 0520258444 ISBN 13: 9780520258440
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Descrizione libro University of California Press, United States, 2009. Paperback. Condizione libro: New. 226 x 152 mm. Language: English . Brand New Book. Even as they see their wages go down and their buying power decrease, many parents are still putting their kids material desires first. These parents struggle with how to handle children s consumer wants, which continue unabated despite the economic downturn. And, indeed, parents and other adults continue to spend billions of dollars on children every year. Why do children seem to desire so much, so often, so soon, and why do parents capitulate so readily? To determine what forces lie behind the onslaught of Nintendo Wiis and Bratz dolls, Allison J. Pugh spent three years observing and interviewing children and their families. In Longing and Belonging: Parents, Children, and Consumer Culture , Pugh teases out the complex factors that contribute to how we buy, from lunchroom conversations about Game Boys to the stark inequalities facing American children. Pugh finds that children s desires stem less from striving for status or falling victim to advertising than from their yearning to join the conversation at school or in the neighborhood. Most parents respond to children s need to belong by buying the particular goods and experiences that act as passports in children s social worlds, because they sympathize with their children s fear of being different from their peers. Even under financial constraints, families prioritize children feeling normal . Pugh masterfully illuminates the surprising similarities in the fears and hopes of parents and children from vastly different social contexts, showing that while corporate marketing and materialism play a part in the commodification of childhood, at the heart of the matter is the desire to belong. Codice libro della libreria AAZ9780520258440

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Descrizione libro University of California Press 2009-03-17, 2009. Condizione libro: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Codice libro della libreria NU-GRD-00587788

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Descrizione libro University of California Press. Paperback. Condizione libro: new. BRAND NEW, Longing and Belonging: Parents, Children, and Consumer Culture, Allison Pugh, Alison J. Pugh, Even as they see their wages go down and their buying power decrease, many parents are still putting their kids' material desires first. These parents struggle with how to handle children's consumer wants, which continue unabated despite the economic downturn. And, indeed, parents and other adults continue to spend billions of dollars on children every year. Why do children seem to desire so much, so often, so soon, and why do parents capitulate so readily? To determine what forces lie behind the onslaught of Nintendo Wiis and Bratz dolls, Allison J. Pugh spent three years observing and interviewing children and their families. In "Longing and Belonging: Parents, Children, and Consumer Culture", Pugh teases out the complex factors that contribute to how we buy, from lunchroom conversations about Game Boys to the stark inequalities facing American children. Pugh finds that children's desires stem less from striving for status or falling victim to advertising than from their yearning to join the conversation at school or in the neighborhood. Most parents respond to children's need to belong by buying the particular goods and experiences that act as passports in children's social worlds, because they sympathize with their children's fear of being different from their peers. Even under financial constraints, families prioritize children 'feeling normal'. Pugh masterfully illuminates the surprising similarities in the fears and hopes of parents and children from vastly different social contexts, showing that while corporate marketing and materialism play a part in the commodification of childhood, at the heart of the matter is the desire to belong. Codice libro della libreria B9780520258440

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Descrizione libro University of California Press 2009-03-04, Berkerley, 2009. paperback. Condizione libro: New. Codice libro della libreria 9780520258440

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Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97805202584400000000

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Descrizione libro University of California Press, 2009. PAP. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria WF-9780520258440

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Descrizione libro Paperback. Condizione libro: New. Not Signed; Even as they see their wages go down and their buying power decrease, many parents are still putting their kids' material desires first. These parents struggle with how to handle children's consumer wants, which continue unabated despite the economic downturn. And, indeed, parents and other adults c. book. Codice libro della libreria ria9780520258440_rkm

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Pugh, Allison J.
Editore: University of California Press (2009)
ISBN 10: 0520258444 ISBN 13: 9780520258440
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Descrizione libro University of California Press, 2009. Condizione libro: New. 2009. 0th Edition. Paperback. Why do children seem to desire so much, so often, so soon, and why do parents capitulate so readily? This book teases out the complex factors that contribute to how we buy, from lunchroom conversations about Game Boys to the stark inequalities facing American children. Num Pages: 320 pages, 2 tables. BIC Classification: 1KBB; JFFT; JFSP1. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 227 x 154 x 20. Weight in Grams: 448. Parents, Children, and Consumer Culture. 320 pages, illustrations. Why do children seem to desire so much, so often, so soon, and why do parents capitulate so readily? This book teases out the complex factors that contribute to how we buy, from lunchroom conversations about Game Boys to the stark inequalities facing American children. Cateogry: (UP) Postgraduate, Research & Scholarly. BIC Classification: 1KBB; JFFT; JFSP1. Dimension: 227 x 154 x 20. Weight: 444. . . . . . . Codice libro della libreria V9780520258440

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