The Business of Research: RCA and the VideoDisc - Brossura

Graham, Margaret B.W.

Brossura

ISBN 10: 0521368219 ISBN 13: 9780521368216

Casa editrice: Cambridge University Press, 1989

Riassunto

The story of the RCA VideoDisc is a rare inside look at a company and the way it conducts the complex process of science-based innovation. For nearly fifty years the RCA name was synonymous with innovation in the industries it helped to build - radio and television broadcasting and manufacturing, and electronics. This book, first published in 1986, presents an absorbing account of how RCA shaped a sophisticated consumer electronics technology in a research and development effort that spanned fifteen years. We see how the company's history, its structure, its technical capability, and its competition all influenced the choices that were made in moving VideoDisc from laboratory to development group to market, and ultimately to withdrawal from the marketplace. Graham's book seeks to examine the nature of science-based innovation as a management problem. It also describes the complex workings of a large corporate R&D organization and the relationship that exists between it and the other components of a major diversified corporation. Above all RCA and the VideoDisc shows that there is nothing innate about the ability to innovate technologically.

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Recensione

"The history she presents is essentially a tale of management. Yet it will be valuable to historians of technology in heightening our sensitivity to corporate policies and politics that affect the conduct of industrial R&D." Technology and Culture

"Margaret Graham offers an absorbing insider account of a technological innovation that went wrong." The Philadelphia Inquirer

Descrizione del libro

The story of the RCA VideoDisc is a rare inside look at a company and the way it conducts the complex process of science-based innovation. This book, first published in 1986, presents an absorbing account of how RCA shaped a sophisticated consumer electronics technology in a research and development effort that spanned fifteen years.

Su questa edizione

• Editore: Cambridge University Press
• Data di pubblicazione: 1989
• ISBN 10: 0521368219
• ISBN 13: 9780521368216
• Rilegatura: Copertina flessibile
• Numero di pagine: 274