The Nature and Origins of Mass Opinion

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9780521407861: The Nature and Origins of Mass Opinion

In this 1992 book John Zaller develops a comprehensive theory to explain how people acquire political information from elites and the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory to the dynamics of public opinion on a broad range of subjects, including domestic and foreign policy, trust in government, racial equality, and presidential approval, as well as voting behaviour in U.S. House, Senate, and presidential elections. The thoery is constructed from four basic premises. The first is that individuals differ substantially in their attention to politics and therefore in their exposure to elite sources of political information. The second is that people react critically to political communication only to the extent that they are knowledgeable about political affairs. The third is that people rarely have fixed attitudes on specific issues; rather, they construct 'preference statements' on the fly as they confront each issue raised. The fourth is that, in constructing these statements, people make the greatest use of ideas that are, for various reasons, the most immediately salient to them. Zaller emphasizes the role of political elites in establishing the terms of political discourse in the mass media and the powerful effect of this framing of issues on the dynamics of mass opinion on any given issue over time.

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Recensione:

'Zaller's volume is a giant step forward int he development of a systematic understanding of the dynamics of public opinion … This is a splendid contribution.' Philip E. Converse, Center for Advanced Study in the Behavioural Sciences

'A model of what social science can be at its finest, The Nature and Origins of Mass Opinion reshapes the field in ways that will reverberate throughout the study of public opinion, elections, and the relationship between elites and the mass public for decades.' John Aldrich, Duke University

'Zaller's book is the most significant contribution to the scientific study of public opinion in alomost three decades.' Larry Bartels, Princeton University

Descrizione del libro:

This 1992 book explains how people acquire political information from elites and the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory to the dynamics of public opinion on subjects such as domestic and foreign policy, trust in government and racial equality, as well as voting behaviour in U.S. House, Senate, and presidential elections.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

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Zaller, John R.
Editore: Cambridge University Press (1992)
ISBN 10: 0521407869 ISBN 13: 9780521407861
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Descrizione libro Cambridge University Press, 1992. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice libro della libreria I2-9780521407861

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John R. Zaller
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Descrizione libro Cambridge University Press. Paperback. Condizione libro: new. BRAND NEW PRINT ON DEMAND., The Nature and Origins of Mass Opinion, John R. Zaller, In this 1992 book John Zaller develops a comprehensive theory to explain how people acquire political information from elites and the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory to the dynamics of public opinion on a broad range of subjects, including domestic and foreign policy, trust in government, racial equality, and presidential approval, as well as voting behaviour in U.S. House, Senate, and presidential elections. The thoery is constructed from four basic premises. The first is that individuals differ substantially in their attention to politics and therefore in their exposure to elite sources of political information. The second is that people react critically to political communication only to the extent that they are knowledgeable about political affairs. The third is that people rarely have fixed attitudes on specific issues; rather, they construct 'preference statements' on the fly as they confront each issue raised. The fourth is that, in constructing these statements, people make the greatest use of ideas that are, for various reasons, the most immediately salient to them. Zaller emphasizes the role of political elites in establishing the terms of political discourse in the mass media and the powerful effect of this framing of issues on the dynamics of mass opinion on any given issue over time. Codice libro della libreria B9780521407861

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ISBN 10: 0521407869 ISBN 13: 9780521407861
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Descrizione libro CAMBRIDGE UNIVERSITY PRESS, United Kingdom, 1992. Paperback. Condizione libro: New. 226 x 152 mm. Language: English . Brand New Book ***** Print on Demand *****. In this 1992 book John Zaller develops a comprehensive theory to explain how people acquire political information from elites and the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory to the dynamics of public opinion on a broad range of subjects, including domestic and foreign policy, trust in government, racial equality, and presidential approval, as well as voting behaviour in U.S. House, Senate, and presidential elections. The thoery is constructed from four basic premises. The first is that individuals differ substantially in their attention to politics and therefore in their exposure to elite sources of political information. The second is that people react critically to political communication only to the extent that they are knowledgeable about political affairs. The third is that people rarely have fixed attitudes on specific issues; rather, they construct preference statements on the fly as they confront each issue raised. The fourth is that, in constructing these statements, people make the greatest use of ideas that are, for various reasons, the most immediately salient to them. Zaller emphasizes the role of political elites in establishing the terms of political discourse in the mass media and the powerful effect of this framing of issues on the dynamics of mass opinion on any given issue over time. Codice libro della libreria AAV9780521407861

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4.

John R. Zaller
Editore: CAMBRIDGE UNIVERSITY PRESS, United Kingdom (1992)
ISBN 10: 0521407869 ISBN 13: 9780521407861
Nuovi Paperback Quantità: 10
Print on Demand
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Descrizione libro CAMBRIDGE UNIVERSITY PRESS, United Kingdom, 1992. Paperback. Condizione libro: New. 226 x 152 mm. Language: English . Brand New Book ***** Print on Demand *****.In this 1992 book John Zaller develops a comprehensive theory to explain how people acquire political information from elites and the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory to the dynamics of public opinion on a broad range of subjects, including domestic and foreign policy, trust in government, racial equality, and presidential approval, as well as voting behaviour in U.S. House, Senate, and presidential elections. The thoery is constructed from four basic premises. The first is that individuals differ substantially in their attention to politics and therefore in their exposure to elite sources of political information. The second is that people react critically to political communication only to the extent that they are knowledgeable about political affairs. The third is that people rarely have fixed attitudes on specific issues; rather, they construct preference statements on the fly as they confront each issue raised. The fourth is that, in constructing these statements, people make the greatest use of ideas that are, for various reasons, the most immediately salient to them. Zaller emphasizes the role of political elites in establishing the terms of political discourse in the mass media and the powerful effect of this framing of issues on the dynamics of mass opinion on any given issue over time. Codice libro della libreria AAV9780521407861

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Zaller, John R.
Editore: Cambridge University Press
ISBN 10: 0521407869 ISBN 13: 9780521407861
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Descrizione libro Cambridge University Press. PAPERBACK. Condizione libro: New. 0521407869 Brand New Book. Ships from the United States. 30 Day Satisfaction Guarantee!. Codice libro della libreria 4229066

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John R. Zaller
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Descrizione libro Cambridge Univ Pr, 1992. Paperback. Condizione libro: Brand New. 381 pages. 9.00x6.00x1.00 inches. In Stock. Codice libro della libreria __0521407869

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Descrizione libro Cambridge University Press, 2016. Paperback. Condizione libro: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Codice libro della libreria ria9780521407861_lsuk

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Zaller, John R.
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ISBN 10: 0521407869 ISBN 13: 9780521407861
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Descrizione libro Cambridge University Press, 1992. PAP. Condizione libro: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice libro della libreria LQ-9780521407861

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Descrizione libro Paperback. Condizione libro: New. This item is printed on demand. Item doesn't include CD/DVD. Codice libro della libreria 1522685

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John R. Zaller
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ISBN 10: 0521407869 ISBN 13: 9780521407861
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Descrizione libro Cambridge University Press. Paperback. Condizione libro: New. Paperback. 382 pages. Dimensions: 8.9in. x 6.0in. x 0.9in.In this book John Zaller develops a comprehensive theory to explain how people acquire political information from the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory in order to explain the dynamics of public opinion on a broad range of subjects, including both domestic and foreign policy, trust in government, racial equality, and presidential approval, as well as voting behavior in U. S. House, Senate and Presidential elections. Particularly perplexing characteristics of public opinion are also examined, such as the high degree of random fluctuations in political attitudes observed in opinion surveys and the changes in attitudes due to minor changes in the wording of survey questions. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Codice libro della libreria 9780521407861

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