Further Ahead: A Business English

Bampfield, Andrew; Jones-Macziola, Sarah

ISBN 10: 0521587794 ISBN 13: 9780521587792

Casa editrice: Cambridge Univ Pr, 1998

This contains four freestanding documentaries specially filmed for intermediate level Business English learners. It is sold with a Teacher's Guide with photocopiable tasks for learners plus ideas on how to use the material and key. Sequence 1 Welcome to Prince focuses on the American sports goods manufacturer. It introduces viewers to the company, examines product design and focuses on dealing with customers. Sequence 2 The Delivery is about a French supermarket seafood order to a British company. It focuses on ordering, phoning, transportation, quality control and food retailing. Sequence 3 At Leapfrog looks at how a qualitative market research company, Leapfrog, can help a large chocolate manufacturer, Mars, in coming to a decision about whether to change a brand name or not. Sequence 4 The Solar Way filmed at BP Solar in Sydney shows in simple terms how the technology works and what its applications are.

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