The Economics of Information Technology: An Introduction - Brossura

Varian, Hal R.

Brossura

ISBN 10: 0521605210 ISBN 13: 9780521605212

Casa editrice: Cambridge University Press, 2004

Riassunto

The Economics of Information Technology is a concise and accessible review of some of the important economic factors affecting information technology industries. These industries are characterized by high fixed costs and low marginal costs of production, large switching costs for users, and strong network effects. These factors combine to produce some unique behavior. The book consists of two parts. In the first part, Professor Varian outlines the basic economics of these industries. In the second part, Professors Farrell and Shapiro describe the impact of these factors on competition policy. The clarity of the analysis and exposition makes this an ideal introduction for undergraduate and graduate students in economics, business strategy, law and related areas.

Su questo libro

Descrizione del libro

A concise and accessible review of some of the important economic factors affecting information technology industries. An ideal introduction for undergraduate and graduate students in economics, business strategy, law and related areas.

L'autore

Hal R. Varian is the Class of 1944 Professor at the School of Information Management and Systems, the Haas School of Business, and the Department of Economics at the University of California, Berkeley.

Dettagli dell?edizione

• Editore: Cambridge University Press
• Data di pubblicazione: 2004
• ISBN 10: 0521605210
• ISBN 13: 9780521605212
• Rilegatura: Copertina flessibile
• Lingua: Inglese
• Numero di pagine: 114