Managing International Business in China

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9780521679930: Managing International Business in China

With the rise of China in the world economy, investors from all over the world are moving to explore business opportunities in this market. Managing international business in a transition economy like China is a daunting challenge. Tian presents a practical guide to major managerial issues faced by foreign investors in the China market including strategic management of Guanxi, entry mode selection, alliance management, negotiation with Chinese partners, human resource management, marketing management, protection of intellectual property rights, and corporate financial management. These issues are analyzed in the light of relevant theoretical models of international business, with reference to current management practices of transnational corporations operating in China. With up-to-date case studies, questions for discussion and recommended readings at the end of each chapter, this book can be used as a textbook for postgraduate programmes in international business or other management disciplines, and as a textbook for executive training programmes.

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Book Description:

Xiaowen Tian presents a practical guide to major managerial issues faced by foreign investors in the China market. These issues are analyzed in the light of relevant theoretical models of international business, with reference to current management practices of transnational corporations operating in China.

About the Author:

Xiaowen Tian is Lecturer in Chinese Business and Economy at Nottingham University Business School.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

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Xiaowen Tian
Editore: Cambridge University Press
ISBN 10: 0521679931 ISBN 13: 9780521679930
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Descrizione libro Cambridge University Press. Paperback. Condizione libro: new. BRAND NEW PRINT ON DEMAND., Managing International Business in China, Xiaowen Tian, With the rise of China in the world economy, investors from all over the world are moving to explore business opportunities in this market. Managing international business in a transition economy like China is a daunting challenge. Tian presents a practical guide to major managerial issues faced by foreign investors in the China market including strategic management of Guanxi, entry mode selection, alliance management, negotiation with Chinese partners, human resource management, marketing management, protection of intellectual property rights, and corporate financial management. These issues are analyzed in the light of relevant theoretical models of international business, with reference to current management practices of transnational corporations operating in China. With up-to-date case studies, questions for discussion and recommended readings at the end of each chapter, this book can be used as a textbook for postgraduate programmes in international business or other management disciplines, and as a textbook for executive training programmes. Codice libro della libreria B9780521679930

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Xiaowen Tian
Editore: Cambridge University Press (2007)
ISBN 10: 0521679931 ISBN 13: 9780521679930
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Descrizione libro Cambridge University Press, 2007. Paperback. Condizione libro: New. Codice libro della libreria DADAX0521679931

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Tian, Xiaowen
Editore: Cambridge University Press (2007)
ISBN 10: 0521679931 ISBN 13: 9780521679930
Nuovi Paperback Quantità: 2
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Murray Media
(North Miami Beach, FL, U.S.A.)
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Descrizione libro Cambridge University Press, 2007. Paperback. Condizione libro: New. Codice libro della libreria P110521679931

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