Managing International Business in China - Brossura

Tian, Xiaowen

Brossura

ISBN 10: 0521679931 ISBN 13: 9780521679930

Casa editrice: Cambridge University Press, 2010

Riassunto

With the rise of China in the world economy, investors from all over the world are moving to explore business opportunities in this market. Managing international business in a transition economy like China is a daunting challenge. Tian presents a practical guide to major managerial issues faced by foreign investors in the China market including strategic management of Guanxi, entry mode selection, alliance management, negotiation with Chinese partners, human resource management, marketing management, protection of intellectual property rights, and corporate financial management. These issues are analyzed in the light of relevant theoretical models of international business, with reference to current management practices of transnational corporations operating in China. With up-to-date case studies, questions for discussion and recommended readings at the end of each chapter, this book can be used as a textbook for postgraduate programmes in international business or other management disciplines, and as a textbook for executive training programmes.

Su questo libro

Recensione:

'This is a much needed textbook for all business students looking to understand the opportunities and challenges of China. Tian provides the context and insight that those doing business with China need to be successful.' Michael Barbalas, President, American Chamber of Commerce in China, Beijing

'This book is a remarkable achievement. It covers the most important issues faced by multinational companies in managing their businesses in contemporary China. The author adroitly combines illustrative materials and essential theoretical perspectives to explain the dynamics of Chinese business regimes. Students in a range of courses will benefit from its integration of different perspectives and disciplines, as well as the accessible and thorough manner. Practitioners who are interested in systematic thinking will learn a lot too.' Laixiang Sun, Chair Professor of Chinese Business and Management, SOAS, University of London

Descrizione del libro:

Xiaowen Tian presents a practical guide to major managerial issues faced by foreign investors in the China market. These issues are analyzed in the light of relevant theoretical models of international business, with reference to current management practices of transnational corporations operating in China.

Su questa edizione

• Editore: Cambridge University Press
• Data di pubblicazione: 2010
• ISBN 10: 0521679931
• ISBN 13: 9780521679930
• Rilegatura: Copertina flessibile
• Numero di pagine: 312