Richard E. Mayer Multimedia Learning

ISBN 13: 9780521735353

Multimedia Learning

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9780521735353: Multimedia Learning

For hundreds of years verbal messages such as lectures and printed lessons have been the primary means of explaining ideas to learners. Although verbal learning offers a powerful tool, this book explores ways of going beyond the purely verbal. Recent advances in graphics technology and information technology have prompted new efforts to understand the potential of multimedia learning as a means of promoting human understanding. In Multimedia Learning, Second Edition, Richard E. Mayer examines whether people learn more deeply when ideas are expressed in words and pictures rather than in words alone. He reviews 12 principles of instructional design that are based on experimental research studies and grounded in a theory of how people learn from words and pictures. The result is what Mayer calls the cognitive theory of multimedia learning, a theory first developed in the first edition of Multimedia Learning and further developed in The Cambridge Handbook of Multimedia Learning.

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Book Description:

Richard E. Mayer asks whether people learn more deeply when ideas are expressed in words and pictures rather than in words alone. He reviews 12 principles of instructional design that are based on experimental research studies and grounded in a theory of how people learn from words and pictures. The result is what Mayer calls the cognitive theory of multimedia learning.

About the Author:

Richard E. Mayer is Professor of Psychology at the University of California, Santa Barbara, where he has served since 1975. He is the author of Multimedia Learning (Cambridge University Press, 2001) and editor of The Cambridge Handbook of Multimedia Learning (Cambridge University Press, 2005). In 2008 he received the American Psychological Association's Distinguished Contributions of Applications of Psychology to Education and Training Award.

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Mayer, Richard E.
Editore: Cambridge University Press (2009)
ISBN 10: 0521735351 ISBN 13: 9780521735353
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Descrizione libro Cambridge University Press, 2009. Condizione libro: New. 2009. 2nd Edition. Paperback. An evidence based, rigorous text reviewing 12 principles of experimental studies grounded in cognitive theory of multi-media learning. Num Pages: 320 pages, 49 tables. BIC Classification: JNC. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 229 x 153 x 20. Weight in Grams: 458. 318 pages, 49 tables. Evidence based, rigorous text reviewing 12 principles of experimental studies grounded in cognitive theory of multi-media learning. Cateogry: (UP) Postgraduate, Research & Scholarly. BIC Classification: JNC. Dimension: 229 x 153 x 20. Weight: 512. . . . . . . Codice libro della libreria V9780521735353

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Richard E Mayer
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Descrizione libro Cambridge University Press 2009-03-26, 2009. Paperback. Condizione libro: New. Codice libro della libreria NU-BER-00094456

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Descrizione libro Cambridge University Press. Condizione libro: New. 2009. 2nd Edition. Paperback. An evidence based, rigorous text reviewing 12 principles of experimental studies grounded in cognitive theory of multi-media learning. Num Pages: 320 pages, 49 tables. BIC Classification: JNC. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 229 x 153 x 20. Weight in Grams: 458. 318 pages, 49 tables. Evidence based, rigorous text reviewing 12 principles of experimental studies grounded in cognitive theory of multi-media learning. Cateogry: (UP) Postgraduate, Research & Scholarly. BIC Classification: JNC. Dimension: 229 x 153 x 20. Weight: 512. . . . . . Books ship from the US and Ireland. Codice libro della libreria V9780521735353

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Descrizione libro Cambridge University Press. Paperback. Condizione libro: new. BRAND NEW PRINT ON DEMAND., Multimedia Learning (2nd Revised edition), Richard E. Mayer, Although verbal learning offers a powerful tool, Mayer explores ways of going beyond the purely verbal. Recent advances in graphics technology and information technology have prompted new efforts to understand the potential of multimedia learning as a means of promoting human understanding. In this second edition, Mayer includes double the number of experimental comparisons, 6 new principles - signalling, segmenting, pertaining, personalization, voice and image principles. The 12 principles of multimedia instructional design have been reorganized into three sections - reducing extraneous processing, managing essential processing and fostering generative processing. Finally an indication of the maturity of the field is that the second edition highlights boundary conditions for each principle research-based constraints on when a principle is likely or not likely to apply. The boundary conditions are interpreted in terms of the cognitive theory of multimedia learning, and help to enrich theories of multimedia learning. Codice libro della libreria B9780521735353

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Richard E. Mayer
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ISBN 10: 0521735351 ISBN 13: 9780521735353
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Descrizione libro CAMBRIDGE UNIVERSITY PRESS, United Kingdom, 2011. Paperback. Condizione libro: New. 2nd Revised edition. Language: English . Brand New Book. Although verbal learning offers a powerful tool, Mayer explores ways of going beyond the purely verbal. Recent advances in graphics technology and information technology have prompted new efforts to understand the potential of multimedia learning as a means of promoting human understanding. In this second edition, Mayer includes double the number of experimental comparisons, 6 new principles - signalling, segmenting, pertaining, personalization, voice and image principles. The 12 principles of multimedia instructional design have been reorganized into three sections - reducing extraneous processing, managing essential processing and fostering generative processing. Finally an indication of the maturity of the field is that the second edition highlights boundary conditions for each principle research-based constraints on when a principle is likely or not likely to apply. The boundary conditions are interpreted in terms of the cognitive theory of multimedia learning, and help to enrich theories of multimedia learning. Codice libro della libreria AAZ9780521735353

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Richard E. Mayer
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Descrizione libro CAMBRIDGE UNIVERSITY PRESS, United Kingdom, 2011. Paperback. Condizione libro: New. 2nd Revised edition. Language: English . Brand New Book. Although verbal learning offers a powerful tool, Mayer explores ways of going beyond the purely verbal. Recent advances in graphics technology and information technology have prompted new efforts to understand the potential of multimedia learning as a means of promoting human understanding. In this second edition, Mayer includes double the number of experimental comparisons, 6 new principles - signalling, segmenting, pertaining, personalization, voice and image principles. The 12 principles of multimedia instructional design have been reorganized into three sections - reducing extraneous processing, managing essential processing and fostering generative processing. Finally an indication of the maturity of the field is that the second edition highlights boundary conditions for each principle research-based constraints on when a principle is likely or not likely to apply. The boundary conditions are interpreted in terms of the cognitive theory of multimedia learning, and help to enrich theories of multimedia learning. Codice libro della libreria AAZ9780521735353

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Descrizione libro Cambridge University Press, 2009. PAP. Condizione libro: New. New Book. Shipped from US within 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice libro della libreria IQ-9780521735353

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Descrizione libro Cambridge University Press 2009-01-12, Cambridge, 2009. paperback. Condizione libro: New. Codice libro della libreria 9780521735353

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Descrizione libro Cambridge University Press, 2009. Paperback. Condizione libro: New. book. Codice libro della libreria 0521735351

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