Creativity in Product Innovation

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9780521800891: Creativity in Product Innovation

Creativity in Product Innovation describes a remarkable new technique for improving the creativity process in product design. Certain "regularities" in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognized as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change.

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Book Description:

Creativity in Product Innovation describes a remarkable new technique for improving creativity in product design. Certain regularities or templates in product development are identifiable and consistent for almost any kind of product. This book describes these templates, showing how they can be used to enhance the creative process. The Creativity Templates approach has been recognized as a breakthrough in such journals as Science, Journal of Marketing Research, and Management Science. It has been successfully implemented through workshops in international companies including Philips Consumer Electronics, Kodak, Coca-Cola and many others.

About the Author:

Dr Jacob Goldenberg, senior lecturer at the Hebrew University of Jerusalem School of Business Administration, is a leading expert on creative thinking and product development. He has taught courses and workshops in inventive thinking for hi-tech companies and marketing organizations in both Israel and the United States, and has worked with companies such as Scitex, Intel, Motorola, Coca-Cola, Mastercard, Ogilvy & Mather and Rapp & Collins. He received a joint Ph.D. degree on this topic from the School of Business Administration and the Racach Institute of Physics at the Hebrew University of Jerusalem, Summa Cum Laude. His bachelor's degree was in aeronautical engineering and his master's degree in mechanical engineering. Jacob published papers in leading journals, including Science, the Journal of Marketing Research, Marketing Science, Management Science, and others.

Prof. David Mazursky is an internationally acclaimed marketing expert and a prolific author. He received his Ph.D. in marketing from the Graduate School of Business Administration at New York University. A professor at the Hebrew University of Jerusalem School of Business Administration, he is currently the head of the Ph.D. committee at the university's School of Business Administration, and the director of The K-Mart Center for Retailing and International Marketing. His theories and research have been widely published in leading journals, including the Journal of Marketing Research, the Journal of Consumer Research, Marketing Science, Organizational Behavior and Human Decision Processes, the Journal of Applied Psychology, the Journal of Experimental Social Psychology, Management Science, Science, and others.

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Goldenberg, Jacob, Mazursky, David
Editore: Cambridge University Press (2017)
ISBN 10: 0521800897 ISBN 13: 9780521800891
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Descrizione libro Cambridge University Press, 2017. Hardcover. Condizione libro: New. Never used! This item is printed on demand. Codice libro della libreria P110521800897

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Descrizione libro Cambridge University Press. Hardcover. Condizione libro: New. 0521800897 New Condition. Codice libro della libreria NEW7.1959554

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Descrizione libro Cambridge University Press, 2016. Paperback. Condizione libro: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Codice libro della libreria ria9780521800891_lsuk

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Descrizione libro Cambridge University Press, 2002. Hardcover. Condizione libro: Brand New. 224 pages. 9.75x6.75x0.75 inches. In Stock. Codice libro della libreria __0521800897

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Descrizione libro Cambridge University Press, 2002. HRD. Condizione libro: New. New Book. Delivered from our US warehouse in 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND.Established seller since 2000. Codice libro della libreria IP-9780521800891

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Descrizione libro 2002. Hardback. Condizione libro: NEW. 9780521800891 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Codice libro della libreria HTANDREE0476529

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Descrizione libro Cambridge University Press, 2017. Hardcover. Condizione libro: New. Never used! This item is printed on demand. Codice libro della libreria 0521800897

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Jacob Goldenberg, David Mazursky
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Descrizione libro CAMBRIDGE UNIVERSITY PRESS, United Kingdom, 2010. Hardback. Condizione libro: New. Language: English . Brand New Book ***** Print on Demand *****.Creativity in Product Innovation describes a remarkable technique for improving the creativity process in product design. Certain regularities in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognised as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change. It has been successfully implemented through workshops in international companies including Philips Consumer Electronics, Ford Motor Co., Ogilvy Mather Worldwide, Kodak, Coca-Cola and many others. Codice libro della libreria APC9780521800891

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Jacob Goldenberg, David Mazursky
Editore: CAMBRIDGE UNIVERSITY PRESS, United Kingdom (2010)
ISBN 10: 0521800897 ISBN 13: 9780521800891
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Descrizione libro CAMBRIDGE UNIVERSITY PRESS, United Kingdom, 2010. Hardback. Condizione libro: New. Language: English . Brand New Book ***** Print on Demand *****. Creativity in Product Innovation describes a remarkable technique for improving the creativity process in product design. Certain regularities in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognised as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change. It has been successfully implemented through workshops in international companies including Philips Consumer Electronics, Ford Motor Co., Ogilvy Mather Worldwide, Kodak, Coca-Cola and many others. Codice libro della libreria APC9780521800891

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