Creativity in Product Innovation - Rilegato

Goldenberg, Jacob; Mazursky, David

Rilegato

ISBN 10: 0521800897 ISBN 13: 9780521800891

Casa editrice: Cambridge University Press, 2002

Riassunto

Creativity in Product Innovation describes a remarkable technique for improving the creativity process in product design. Certain 'regularities' in product development are identifiable, objectively verifiable and consistent for almost any kind of product. These regularities are described by the authors as Creativity Templates. This book describes the theory and implementation of these templates, showing how they can be used to enhance the creative process and thus enable people to be more productive and focused. Representing the culmination of years of research on the topic of creativity in marketing, the Creativity Templates approach has been recognised as a breakthrough in such journals as Science, Journal of Marketing Research, Management Science, and Technological Forecasting and Social Change. It has been successfully implemented through workshops in international companies including Philips Consumer Electronics, Ford Motor Co., Ogilvy & Mather Worldwide, Kodak, Coca-Cola and many others.

Su questo libro

Recensione:

'The book would be valuable reading for any professional in any one aspect of a product development process. It offers a divergent view that will stimulate and challenge the reader to reflect on their own product development processes with fresh insight ... this is a worthwhile text.' Innovation

Descrizione del libro:

Creativity in Product Innovation describes a remarkable technique for improving creativity in product design. It covers the background and implementation of creativity templates, showing how they can be used to enhance the creative process.

Su questa edizione

• Editore: Cambridge University Press
• Data di pubblicazione: 2002
• ISBN 10: 0521800897
• ISBN 13: 9780521800891
• Rilegatura: Copertina rigida
• Numero di pagine: 240