Cracking the Ad Code - Rilegato

Goldenberg, Jacob; Levav, Amnon; Mazursky, David; Solomon, Sorin

Rilegato

ISBN 10: 0521859050 ISBN 13: 9780521859059

Casa editrice: Cambridge University Press, 2009

Riassunto

Do you need to produce successful creative ideas in advertising? If so, then you need this book. For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of creative ideas in marketing communications. Along with over 100 advertisement examples and numerous case studies, you also get a systematic analysis of the creation aspect of advertising, together with a taste of the real world of advertising and what makes it work. Marketing professionals in companies will learn what to expect from their agencies, whilst agencies will be able to explain their work to clients in an analytic language that is easily understood. This is essential reading for advertising professionals working for agencies and in marketing and communication departments. It is also a useful tool for students of advertising, marketing, communication, and management, from introductory level up to research faculty.

Su questo libro

Descrizione del libro:

For the first time, the secret of inventing new creative campaigns is unlocked, and practical tools are presented to allow quick production of successful creative ideas in marketing communications. This is essential reading for advertising professionals, and is also a useful tool for students of advertising, marketing, communication, and management.

L'autore:

Jacob Goldenberg is an Associate Professor of Marketing at the School of Business Administration at the Hebrew University of Jerusalem. His research focuses on creativity, new product development, diffusion of innovation, social networks, and complexity in market dynamics.

Su questa edizione

• Editore: Cambridge University Press
• Data di pubblicazione: 2009
• ISBN 10: 0521859050
• ISBN 13: 9780521859059
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 178