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Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms ? And, more ominously, can anyone challenge them ? In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.
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- EditorePortfolio
- Data di pubblicazione2018
- ISBN 10 0525540393
- ISBN 13 9780525540397
- RilegaturaCopertina flessibile
- Numero di pagine336
- Valutazione libreria
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The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
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ISBN 10: 0525540393
ISBN 13: 9780525540397
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Descrizione libro Condizione: New. 2018. Paperback. . . . . . Codice articolo V9780525540397
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The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google
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Penguin Putnam Inc
(2018)
ISBN 10: 0525540393
ISBN 13: 9780525540397
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Descrizione libro Condizione: New. 2018. Paperback. . . . . . Books ship from the US and Ireland. Codice articolo V9780525540397
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The Four
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Descrizione libro Taschenbuch. Condizione: Neu. Neuware -NEW YORK TIMESBESTSELLER USA TODAYBESTSELLERAmazon, Apple, Facebook, and Google are the four most influential companies on the planet.Just about everyone thinks they know how they got there. Just about everyone is wrong.For all that s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they re almost impossible to avoid (or boycott) Why does the stock market forgive them for sins that would destroy other firms And as they race to become the world s first trillion-dollar company, can anyone challenge them In the same irreverent style that has made him one of the world s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four. 336 pp. Englisch. Codice articolo 9780525540397
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The Four
Editore:
Penguin LLC US Sep 2018
(2018)
ISBN 10: 0525540393
ISBN 13: 9780525540397
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Descrizione libro Taschenbuch. Condizione: Neu. Neuware -NEW YORK TIMESBESTSELLER USA TODAYBESTSELLERAmazon, Apple, Facebook, and Google are the four most influential companies on the planet.Just about everyone thinks they know how they got there. Just about everyone is wrong.For all that s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they re almost impossible to avoid (or boycott) Why does the stock market forgive them for sins that would destroy other firms And as they race to become the world s first trillion-dollar company, can anyone challenge them In the same irreverent style that has made him one of the world s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four. 336 pp. Englisch. Codice articolo 9780525540397
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Four : The Hidden DNA of Amazon, Apple, Facebook, and Google
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Descrizione libro Condizione: New. Codice articolo 33183268-n
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The Four
Editore:
Penguin LLC US Sep 2018
(2018)
ISBN 10: 0525540393
ISBN 13: 9780525540397
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Taschenbuch
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Descrizione libro Taschenbuch. Condizione: Neu. Neuware -NEW YORK TIMES BESTSELLER USA TODAY BESTSELLERAmazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott) Why does the stock market forgive them for sins that would destroy other firms And as they race to become the world's first trillion-dollar company, can anyone challenge them In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four. Codice articolo 9780525540397
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The Four : The Hidden DNA of Amazon, Apple, Facebook, and Google
Editore:
Penguin LLC US Sep 2018
(2018)
ISBN 10: 0525540393
ISBN 13: 9780525540397
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Descrizione libro Taschenbuch. Condizione: Neu. Neuware - NEW YORK TIMESBESTSELLER USA TODAYBESTSELLERAmazon, Apple, Facebook, and Google are the four most influential companies on the planet.Just about everyone thinks they know how they got there. Just about everyone is wrong.For all that s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they re almost impossible to avoid (or boycott) Why does the stock market forgive them for sins that would destroy other firms And as they race to become the world s first trillion-dollar company, can anyone challenge them In the same irreverent style that has made him one of the world s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four. 336 pp. Englisch. Codice articolo 9780525540397
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Descrizione libro Condizione: New. Scott Galloway is a professor at New York University&rsquos Stern School of Business, where he teaches brand strategy and digital marketing to second-year MBA students. A serial entre­preneur, he has founded nine firms, including L2, Red Envelop. Codice articolo 218625211
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