The renaming of the title of the book and the course from "Industrial Marketing Management" to "Business Marketing Management" reflects the trend in recent years towards business marketing as opposed to industrial marketing. The prerequisite to this course is principles of marketing. This book should be of interest to students taking a course in industrial, business, or business-to-business marketing in departments of business and marketing.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Descrizione libro Pws Pub Co, 1992. Hardcover. Condizione libro: New. New item. Codice libro della libreria QX-031-16-1463501