Bateson and Hoffman's "Services Marketing, 4e, International Edition" examines the use of services marketing as a competitive tool from a uniquely broad perspective. The text explores services marketing not only as an essential focus for service firms, but also as a source of competitive advantage for companies that market tangible products. As a result, real-world examples throughout the text feature a wide array of businesses representing a variety of industries both within and beyond the nine service economy supersectors: education and health services, financial activities, government, information, leisure and hospitality, professional and business services, transportation and utilities, wholesale and retail trade, and 'other services'. The Fourth Edition of this proven text draws on cutting-edge data to cover important current issues such as business-to-business services, technology, and the global market, giving students valuable insights and skills to help them succeed in today's business environment. The text also maintains its popular, reader-friendly style and the streamlined structure that makes it perfect for courses of all types within both semester and quarter schedules.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Descrizione libro Paperback. Condizione libro: New. INTERNATIONAL EDITION, brand New, International/Global Edition, NOT LOOSE LEAF VERSION,NO SOLUTION MANUAL, NO CD, NO ACCESS CARD, Soft Cover/ Paper Back written in English, Different ISBN and Cover Image from US Edition; Sometimes, the title is different from US Edition, and the exercises and homework problem are in different orders or maybe completely different than the US edition, Please email us for confirmation. Some books may show some word such as Not for Sale or Restricted in US on the cover page. However, it is absolutely legal to use in USA, the book will be sent from IL or oversea warehouse based on the stock availability. book. Codice libro della libreria 40860
Descrizione libro Cengage South-Western. Soft cover. Condizione libro: New. New, 4th Edition, International Edition .Delivery time is 3-5 business days via either UPS, FedEx, DHL. Premium quality books. Codice libro della libreria 0538476451
Descrizione libro Condizione libro: New. New. International edition. Perfect condition. Ship by express service to USA, Canada, Australia, France, Italy, UK, Germany and Netherland. Customer satisfaction our priority. Codice libro della libreria ABE-BOOK-41545
Descrizione libro South-Western, Div of Thomson Learning. PAPERBACK. Condizione libro: New. 0538476451 Brand new book. International Edition. Ship from multiple locations. 3-5 business days Express Delivery to USA/UK/Europe/Asia/Worldwide. Tracking number will be provided. Satisfaction guaranteed. Codice libro della libreria SKU003476
Descrizione libro Cengage Learning, Inc 2010-10-08, Mason, OH, 2010. paperback. Condizione libro: New. Codice libro della libreria 9780538476454
Descrizione libro Cengage Learning, Inc, 2010. PAP. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria CN-9780538476454
Descrizione libro South Western College, 2010. Paperback. Condizione libro: Brand New. fourth edition. 488 pages. 9.92x7.80x0.55 inches. In Stock. Codice libro della libreria __0538476451
Descrizione libro South-Western, Div of Thomson Learning. Paperback. Condizione libro: New. book. Codice libro della libreria 0538476451