From an award-winning humorist, a touching memoir and manifesto that reveals the deep secrets of fan jinxes, hexes, and charms
Did you know there is a secret to winning ballgames? It’s not the players, managers, money, or luck. It’s juju, and no one knows it better than Hart Seely. Seely has spent a lifetime practicing the art of juju from his living room. And winning ballgames for the New York Yankees. He paces floors. He yells at defenseless TVs. He rallies the team like Churchill addressing the collective British soul. But what he is really doing is harnessing juju energy to influence the outcome of games. And it works.
In this uproarious, unforgettable fan confessional, Seely shares the basics of juju for the beginner—“Setting the Table,” asking for a called strike instead of a walk-off homer—to advanced juju—“Bringing the Neg,” predicting bad events to keep them from actually happening—to the deepest, darkest formulas of this age-old art. Along the way readers come to know Hart and his hilarious band of fellow juju practitioners, a secret club of friends whose fandom bonds them across decades, not to mention won/loss columns.
Nostalgic, heartwarming, and laugh-out-loud funny, The Juju Rules is a memoir of a life well-lived in service to one’s team that shows how love can be a powerful passion in the best way.
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"As he chronicles his unique relationship with his father (a fan of any team playing the Yankees), learning to appreciate the wisdom of Yankee announcer Phil Rizzuto while listening to games with his grandmother, pursuing the love of his life and commiserating with a comedic stable of Yankee-loving (and Yankee-hating) pals, genuine moments of pathos, heart and happiness emerge."
--Kirkus Reviews
"Seely...weaves his life as a Yankees fan with instructions on how to apply the rules in a fast-paced, hilarious fashion—at times touching, but never dull...This rollicking exposition unveils a rabid fan who claims to have a 'Jekyll/Hyde' complex with respect to the Yankees. There is no Jekyll or Hyde—there is only Seely, a true fan."
--Publishers Weekly
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