McDonald's: Behind the Arches

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9780553051278: McDonald's: Behind the Arches

McDonald's: it is the world's premier entrepreneurial success story, a company whose growth worldwide continues to be astonishing. In tough financial times, McDonald's proved that ingenuity, trial and error, and gut instinct were the keys to building a service business the entire world has come to admire. In the years since McDonald's: Behind The Arches was first published, McDonald's has been a trendsetter in advertising, focusing on different ethnic groups as well as the physically disabled. McDonald's created McJobs, a program that employs both mentally challenged adults and senior citizens. And because its franchisees have their fingers on the pulse of the marketplace, McDonald's has evolved successfully with the health food revolution, launching dozens of new products and moving toward environmentally-safe packaging and recyclable goods. Inspiring, informative, and filled with behind the scenes stories, this remarkable saga offers an irresistible look inside a great American business success.
From the Trade Paperback edition.

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From the Back Cover:

McDonald's is the story of an American business success, a company that proved the value of hard work, ingenuity, trial and error, and gut instincts. In McDonald's: Behind the Arches, business writer John F. Love tells the astonishing story of the people and the strategies, the innovation and the brilliance that turned a single hamburger stand into a multibillion-dollar corporation that has influenced the very culture of America - and now the world.

From Publishers Weekly:

These 16 position papers by government figures and economists (U.S. Representative Obey (D., Wis.), Senator Sarbanes (D., Md.), Walter Heller, Felix Rohatyn, Lester Thurow, et al.) were prepared for a 40th anniversary Congressional symposium on the Employment Act of 1946, which amid uncertain postwar economic prospects, enjoined the Federal Government to "promote maximum employment, production and purchasing power" by "all practicable means." The essays survey the Act's achievements and the revolutionary changes since that time in world banking and finance, production technology and marketing processes, which in turn raise alarming questions about current U.S. Federal and trade deficits, slow overall economic growth and increasing resort to offshore production. ("The outcome of industrial competition today will matter powerfully tomorrow.") There is in general a strong bias here for reexamining laissez-faire Reagan administration policy and reinstituting public activism to promote opportunity in education, employment and beyond.
Copyright 1986 Reed Business Information, Inc.

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Love, John F.
Editore: Bantam 1986-10-01 (1986)
ISBN 10: 055305127X ISBN 13: 9780553051278
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Descrizione libro Bantam 1986-10-01, 1986. Hardcover. Condizione libro: New. Rev Rei. 055305127X We guarantee all of our items - customer service and satisfaction are our top priorities. Please allow 4 - 14 business days for Standard shipping, within the US. Codice libro della libreria TM-055305127X

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Love, John F.
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Descrizione libro Bantam, 1986. Hardcover. Condizione libro: New. Codice libro della libreria P11055305127X

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Descrizione libro Bantam, 1986. Hardcover. Condizione libro: New. Rev Rei. Codice libro della libreria DADAX055305127X

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