Microsoft chairman and CEO, Bill Gates, discusses how technology can help run businesses better today and how it will transform the nature of business in the near future.
ìBusiness is going to change more in the next ten years than it has in the last fifty,î Gates states in the bookís introduction. The convergence of digital technologies ñ PCs, e-mail, the Internet and new personal digital devices ñ is already bringing about fundamental, irreversible change. New digital tools are being adopted more rapidly than the technologies that reshaped the 20th Century ñ television, telephones or even electricity. This accelerated pace of change requires businesses to adapt and act now.
ìI wrote the book because technology is changing everything,î Gates said. ìI wanted to give business people and other organizational leaders a roadmap that shows how they can take advantage of the incredible opportunities of the digital age.î At the heart of the new economy, Gates says, is a new way of doing business, using fast, accurate information to plan the right product, deliver unparalleled customer service, empower workers and react to changes in the market place.
According to Gates, success will come to those who create a world-class digital nervous system that allows information to flow through their companies for maximum and constant learning. A central theme is the empowerment of people from lower-level employees who can use information to lift the nature and quality of their work, to the CEO, who can use better information to drive the companyís strategic direction. Gates outlines twelve steps that business should take to make certain theyíre getting the most out of their technology investments to get smarter workers, more effective overall corporate performance, and more satisfied customers.
LOS NEGOCIOS EN LA ERA DIGITAL covers three broad areas of business: commerce, business operations and knowledge management. Each chapter explores a particular question such as, ìHow can I use the Internet to improve customer satisfaction?î Gates then shows how a digital approach can be used to solve the problem or create new opportunities. Gates uses examples from companies in more than 20 industries, as well as examples from Microsoft involving product development, customer service, marketing, and human resources. A checklist of business and technical lessons concludes each chapter.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Book by Gates Bill
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
GRATIS
In U.S.A.
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.15. Codice articolo G0553061011I3N00
Quantità: 1 disponibili
Da: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Paperback. Condizione: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.15. Codice articolo G0553061011I3N10
Quantità: 1 disponibili
Da: Irish Booksellers, Portland, ME, U.S.A.
Condizione: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Codice articolo 0553061011-R
Quantità: 1 disponibili