Revenue Management: Hard-Core Tactics for Market Domination - Rilegato

Cross, Robert G.

Rilegato

ISBN 10: 0553067346 ISBN 13: 9780553067347

Casa editrice: Broadway Books, 1997

Riassunto

A revenue management expert draws on case studies to present revenue-generating strategies, including building market share through state-of-the-art marketing techniques, and finding new profit-making opportunities

Su questo libro

Recensione:

What Business Leaders Say About Revenue Management:

"Revenue Management is the single most important technical development in transportation management since we entered the era of airline deregulation in 1979. This is not a one-time benefit. We expect Revenue Management to generate at least $500 million annually for the foreseeable future."
--Robert Crandall, Chairman and CEO, American Airlines

"Revenue Management has contributed millions to the bottom line, and it has educated our people to manage their business more effectively. When you focus on the bottom line, your company grows."
--Bill Marriott Jr., Chairman and CEO, Marriott International

"When you talk about Revenue Management, people like the concept, but they have no idea how to effectuate the concept. There's a market out there for Revenue Management that's just unbelievable!"
--Herb Kelleher, Chairman and CEO, Southwest Airlines, Inc.

L'autore:

Robert G. Cross is the Chairman of Aeronomics Incorporated.

Su questa edizione

• Editore: Broadway Books
• Data di pubblicazione: 1997
• ISBN 10: 0553067346
• ISBN 13: 9780553067347
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 276