Touting the benefits of detailed statistical analysis, an economist explains how by sorting through mass quantities of easily stored and sorted information, businesses, governments, and consumers can achieve greater insight into human behavior and use it to predict future trends. 75,000 first printing.
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Ian Ayres ,an econometrician and lawyer, is the William K. Townsend Professor at Yale Law School, and a professor at Yale's School of Management. He is a regular commentator on public radio's Marketplace and a columnist for Forbes magazine. He is currently the editor of the Journal of Law, Economics and Organization, and has written eight books and more than a hundred articles.
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