Living Tomorrow's Company - Brossura

Goyder, Mark

Brossura

ISBN 10: 0566080206 ISBN 13: 9780566080203

Casa editrice: Gower Pub Co, 1998

Riassunto

"Living tomorrow's company" is written for those who care about the success of business - be they entrepreneurs, managers, investors, policymakers, educators or citizens. It is about an inclusive approach which defines success in relation to all the stakeholders involved with a company, including the local community, employees, investors, suppliers, customers and society generally It puts people and all their relationships at the heart of the successful business. this sound deceptively obvious: in practice it is the recipe for a never-ending search for improvement. Mark Goyder, who worked in manufacturing industry for 14 years before creating the Tomorrow's Company inquiry, describes the battle between two views of business - one of which reduces it to a narrow concept of contracts and transactions; the other an inclusive approach which is about inspiring people to produce extraordinary results by concentrating on the human beings whose needs lie behind every business relationship. The book offers action agendas for managers, educators and investors. Itscompelling logic and direct style makes it a stimulating and entertaining answer to the questions "What is a company for?" and "What will a business need to do differently if it is to succeed today and tomorrow?"

Su questo libro

Product Description:

Book by Goyder Mark

Su questa edizione

• Editore: Gower Pub Co
• Data di pubblicazione: 1998
• ISBN 10: 0566080206
• ISBN 13: 9780566080203
• Rilegatura: Copertina flessibile
• Numero di pagine: 181