The Employer Brand: Keeping Faith With the Deal

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9780566088995: The Employer Brand: Keeping Faith With the Deal

The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A culture that is at odds with the organization's commercial activities, is a very powerful signal to customers, employees and other stakeholders; it is a signal that will impact on the employers' sales, market reputation, share value and their ability to attract and retain the kind of employees that they need. In fact, employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn's book puts the whole topic into context, it explores some of the shortcomings of employer branding initiatives to date and provides a practical guide to the kind of strategy and techniques organisations need to embrace in order to make the most of their employer brand. At the heart of the book is the concept of the strategic employee lifecycle and ways in which an organisation should engage with potential, current and past employees. "The Employer Brand" focuses on the experiences and perspectives of organizations that have applied employer brand practices. It is a book about marketing - and the relationship of customers and employees; about culture - and the need for fundamental change in the role of the human resources function; about psychology - and the changing aspirations of the next generation of employees; and, about hard-nosed business - and the tangible and intangible benefits of a successful employer branding strategy and how to realize them.

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Rosethorn, Helen
Editore: Routledge (2009)
ISBN 10: 0566088991 ISBN 13: 9780566088995
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Murray Media
(North Miami Beach, FL, U.S.A.)
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Descrizione libro Routledge, 2009. Hardcover. Condizione libro: New. Codice libro della libreria P110566088991

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Helen Rosethorn
Editore: Taylor Francis Ltd, United Kingdom (2009)
ISBN 10: 0566088991 ISBN 13: 9780566088995
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Descrizione libro Taylor Francis Ltd, United Kingdom, 2009. Hardback. Condizione libro: New. 244 x 168 mm. Language: English . Brand New Book. The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A culture that is at odds with the organisation s commercial activities is a very powerful signal to customers, employees and other stakeholders; it is a signal that will impact on the employers sales, market reputation, share value and their ability to attract and retain the kind of employees that they need. In fact, employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn s book puts the whole topic into context, it explores some of the shortcomings of employer branding initiatives to date and provides a practical guide to the kind of strategy and techniques organisations need to embrace in order to make the most of their employer brand. At the heart of the book is the concept of the strategic employee lifecycle and ways in which an organisation should engage with potential, current and past employees. The Employer Brand focuses on the experiences and perspectives of organisations that have applied employer brand practices. It is a book about marketing - and the relationship of customers and employees; about culture - and the need for fundamental change in the role of the human resources function; about psychology - and the changing aspirations of the next generation of employees; and about hard-nosed business - and the tangible and intangible benefits of a successful employer branding strategy and how to realize them. Codice libro della libreria AA69780566088995

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Helen Rosethorn
Editore: Taylor Francis Ltd, United Kingdom (2009)
ISBN 10: 0566088991 ISBN 13: 9780566088995
Nuovi Rilegato Quantità: 10
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(London, Regno Unito)
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Descrizione libro Taylor Francis Ltd, United Kingdom, 2009. Hardback. Condizione libro: New. 244 x 168 mm. Language: English . Brand New Book. The culture an organisation cultivates as an employer is just as important to its success as the brand image of its products or services. A culture that is at odds with the organisation s commercial activities is a very powerful signal to customers, employees and other stakeholders; it is a signal that will impact on the employers sales, market reputation, share value and their ability to attract and retain the kind of employees that they need. In fact, employer branding is a complex process that involves internal and external customers, marketing and human resource professionals. Helen Rosethorn s book puts the whole topic into context, it explores some of the shortcomings of employer branding initiatives to date and provides a practical guide to the kind of strategy and techniques organisations need to embrace in order to make the most of their employer brand. At the heart of the book is the concept of the strategic employee lifecycle and ways in which an organisation should engage with potential, current and past employees. The Employer Brand focuses on the experiences and perspectives of organisations that have applied employer brand practices. It is a book about marketing - and the relationship of customers and employees; about culture - and the need for fundamental change in the role of the human resources function; about psychology - and the changing aspirations of the next generation of employees; and about hard-nosed business - and the tangible and intangible benefits of a successful employer branding strategy and how to realize them. Codice libro della libreria AA69780566088995

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Helen Rosethorn
Editore: Taylor & Francis Ltd 2009-07-02 (2009)
ISBN 10: 0566088991 ISBN 13: 9780566088995
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Blackwell's
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Descrizione libro Taylor & Francis Ltd 2009-07-02, 2009. hardback. Condizione libro: New. Codice libro della libreria 9780566088995

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ROSETHORN, HELEN
Editore: Gower (2009)
ISBN 10: 0566088991 ISBN 13: 9780566088995
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Herb Tandree Philosophy Books
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Descrizione libro Gower, 2009. Hardback. Condizione libro: NEW. 9780566088995 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Codice libro della libreria HTANDREE01014007

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6.

Helen Rosethorn, Members of Bernard Hodes Group and Contributors
Editore: Gower (2009)
ISBN 10: 0566088991 ISBN 13: 9780566088995
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Ergodebooks
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Descrizione libro Gower, 2009. Hardcover. Condizione libro: New. Codice libro della libreria DADAX0566088991

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Rosethorn, Helen/ Members of Bernard Hodes Group and Contr
Editore: Gower Pub Co (2009)
ISBN 10: 0566088991 ISBN 13: 9780566088995
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Revaluation Books
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Descrizione libro Gower Pub Co, 2009. Hardcover. Condizione libro: Brand New. 150 pages. 9.84x6.93x0.79 inches. In Stock. Codice libro della libreria __0566088991

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Rosethorn Helen Members of Bernard Hodes Group and Contributors
Editore: Ashgate Publishing Company
ISBN 10: 0566088991 ISBN 13: 9780566088995
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Descrizione libro Ashgate Publishing Company. Condizione libro: New. pp. 248. Codice libro della libreria 8122920

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Rosethorn, Helen
Editore: Routledge (2009)
ISBN 10: 0566088991 ISBN 13: 9780566088995
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Descrizione libro Routledge, 2009. Hardcover. Condizione libro: New. New item. Codice libro della libreria QX-153-19-6027506

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