Creative Sales and Marketing: Delivering a Championship Performance - Brossura

Clouatre, Mr Joseph E.

Brossura

ISBN 10: 0578091771 ISBN 13: 9780578091778

Casa editrice: Innovative Business Partners, Incoporated, 2011

Riassunto

“Creative Sales and Marketing Delivering a Championship Performance” Synopsis With fifteen years as an end-user and fifteen years owning a service company, Joe Clouatre writes this book from a very unique perspective. Joe has made a career out of taking people with zero sales experience and developing them into extraordinary sales people. For the first fifteen years of his career Joe was an end-user working for a fortune 100 company. During this time, he selected and worked with numerous service companies delivering a variety of services. In 1991 Joe joined the ranks of electronic security integrators and for the next fifteen years turned that very small integration business into a super regional integrator using the techniques detailed in his new book “Created Sales and Marketing: Delivering a Championship Performance”. In 2004 Joe was diagnosed with colon cancer and after his recovery decided to create a new company so that he could teach and coach other business owners the same techniques in the areas of Creative Sales and Marketing™ and Extreme Customer Services® that made his companies so successful. It was one thing to teach his techniques to his own sales teams but it was another thing to teach other security integrators his secret sauce. It was not until Joe was able to validate his techniques outside the security industry that he felt it was time to write his book. The same ingredients that go into creating a championship sports team are required to develop a championship sales and marketing team. Step by step Joe will illustrate how practice, preparation, scouting, creativity, talent, planning, leadership and of course the all important “playbook” are the key components to a successful team. Joe has found that many companies have very clear sales and profit goals, but very few can produce a sales and marketing plan which is the road map or GPS to reach those goals. Joe will demystify the folklore of the “Multi Million Dollar Sales Person”. Like Bigfoot, The Lochness Monster and UFOs there is a lot of time, energy and millions of dollars spent each year in the hunt for these highly sought after creatures? Although we hear folklore and stories about them, like their counterparts, we often wonder if the “Multi Million Dollar Sales Person” actually exists. Years ago Joe gave up his hunt and created a system where he was able to take ordinary sales people and turn them into extraordinary sales people and sales teams! Joe will guide you through this process so that you can finally put your hunting rifle and checkbook away. A key ingredient of Joe’s Creative Sales and Marketing ™ program is engaging your customers as an active part of your sales team. There is nothing more powerful than a personal reference. Joe will show you how through Creating Memory Events and Educational Events you can introduce your prospects to your customers in a non-threatening manner where you become the gracious host. He will also show you creative techniques to fund these events. For this to be successful you must provide great customer service and Joe includes a chapter on his Extreme Customer Service® techniques as well. Joe shares samples of sales & marketing budgets, sales and marketing plans, helpful business websites, 52 sales affirmations, tips for trade shows & open houses plus his preferred reading list. Throughout this book Joe will share real life case studies explaining each of his concepts and the results that they generated.

Su questo libro

L'autore:

My Story Over the last 30 years I have built successful organizations and companies based on Creative Sales and Marketing, Extreme Customer Service®, and the Continual Improvement Process. I have spent my entire career working within the service industry. For the first 15 years of my working career I worked for a Fortune 100 company in a variety of positions. It was during this time that I became a Quality Circle facilitator which fueled my passion for continual improvement. Over the past 20 years I have built my own successful businesses based on the same three principals mentioned above. During this period I became a Total Quality Management Facilitator and a facilitator for the Disney Institute for customer service. As a business owner I know how important customer retention is and created my Extreme Customer Service® programs to maximize customer retention. In the spring of 2004 I was diagnosed with colon cancer. I had surgery and during my recovery at home I had time to think about my cancer experience and my future. I returned to work a few months later with a new perspective on life and knew that my life was going to change. Over the next two years, I worked with personal coaches to gain an understanding of myself, my strengths and my weaknesses. The goal was to indentify my “true” passions and develop a new company around those passions. It became clear that my passions were for teaching and coaching. What to teach and coach was easy to determine. After all I had built strong organizations based on Extreme Customer Service®, Creative Sales and Marketing™ and Team Building. The only question I had left to answer was “who” would become my customers. Having built a few businesses from the ground up, the answer was easy, business owners. In June of 2007 I created Innovative Business Partners, Inc. The goal of IBP was to work with Presidents and CEOs of companies helping them to drive their sales, drive their profits and improve their teams. Today I have clients from Maine to Florida to California. I feel very fortunate to have created a company based on my true passions where I help people improve their businesses every day. Joseph E. Clouatre Strategist, Author and CEO Coach

Su questa edizione

• Editore: Innovative Business Partners, Incoporated
• Data di pubblicazione: 2011
• ISBN 10: 0578091771
• ISBN 13: 9780578091778
• Rilegatura: Copertina flessibile
• Numero di pagine: 144