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An introduction to the general theory of marketing and its applications in the various sectors of the travel and tourism industry. Each chapter provides a theoretical framework with examples taken from current practice and includes chapter objectives and assignments. All aspects of the marketing mix in relation to the tourism industry are covered including planning, research, communication, advertising, distribution and public relations.
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Book by JChristopher Robinson Chris Holloway
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- EditorePearson Education Limited
- Data di pubblicazione1995
- ISBN 10 0582277485
- ISBN 13 9780582277489
- RilegaturaCopertina flessibile
- Numero edizione3
- Numero di pagine304
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Marketing for Tourism
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Descrizione libro Paperback. Condizione: Very Good. Marketing for Tourism This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780582277489
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Marketing for Tourism
Editore:
Longman
(1995)
ISBN 10: 0582277485
ISBN 13: 9780582277489
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Paperback
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Valutazione libreria
Descrizione libro Paperback. Condizione: Used; Good. Dispatched, from the UK, within 48 hours of ordering. This book is in good condition but will show signs of previous ownership. Please expect some creasing to the spine and/or minor damage to the cover. Aged book. Tanned pages and age spots, however, this will not interfere with reading. Damaged cover. The cover of is slightly damaged for instance a torn or bent corner. Inscription on the first page, typically just a name but may include a dedication or a brief personal message. Codice articolo CHL9460691
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Marketing for Tourism
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Valutazione libreria
Descrizione libro Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780582277489
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EUR 3,60
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Foto dell'editore
Marketing for Tourism
Editore:
Longman
(1995)
ISBN 10: 0582277485
ISBN 13: 9780582277489
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Brossura
Quantità: 1
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Valutazione libreria
Descrizione libro Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780582277489. Codice articolo 8429799
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EUR 3,02
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Foto dell'editore
Marketing for Tourism
Editore:
Longman
(1995)
ISBN 10: 0582277485
ISBN 13: 9780582277489
Antico o usato
Brossura
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780582277489. Codice articolo 9411604
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Marketing for Tourism (Third Edition)
Editore:
Longman
(1995)
ISBN 10: 0582277485
ISBN 13: 9780582277489
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Brossura
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Library sticker on front cover. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780582277489. Codice articolo 9411600
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Foto dell'editore
Marketing for Tourism
Editore:
Longman
(1995)
ISBN 10: 0582277485
ISBN 13: 9780582277489
Antico o usato
Brossura
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780582277489. Codice articolo 9806696
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EUR 4,39
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Foto dell'editore
Marketing for Tourism
Editore:
Longman
(1995)
ISBN 10: 0582277485
ISBN 13: 9780582277489
Antico o usato
Brossura
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pen & pencil markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,700grams, ISBN:9780582277489. Codice articolo 9806695
Compra usato
EUR 4,39
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