Writing Business: Genres, Media, and Discourses - Rilegato

Rilegato

ISBN 10: 0582319846 ISBN 13: 9780582319844

Casa editrice: Addison-Wesley Longman Ltd, 1999

Riassunto

Taking an interdisciplinary approach, this text looks at the different types and functions of written communication in the business context, and considers how technology such as e-mail has affected communication. It discusses the social, organizational and cultural aspects of e-mail, faxes, direct mailing, and of lesser studied texts such as invitations for bids, contracts, business magazines and ceremonial speeches. The book also discusses a range of methodological approaches to the development of business writing skills, including rhetorical analysis, organizational communication analysis, social constructionism, genre analysis and survey and experimental methods.

Su questa edizione

• Editore: Addison-Wesley Longman Ltd
• Data di pubblicazione: 1999
• ISBN 10: 0582319846
• ISBN 13: 9780582319844
• Rilegatura: Copertina rigida
• Numero di pagine: 360
• Redattore: Bargiela-Chiappini Francesca