Writing Business: Genres, Media and Discourses

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9780582319851: Writing Business: Genres, Media and Discourses

Writing Business: Genres, Media and Discourses offers an analysis of the genres and functions of written discourse in the business context, involving a variety of modes of communication. The evolution of new forms of writing is a key focus of this collection and is only partly attributable to the ever increasing application of technology at work. Alongside machine-mediated texts such as electronic mail and computer-generated correspondence, the contextualised analyses of both traditional genres such as facsimiles and direct mailing, and of lesser studied texts such as invitations for bids, contracts, business magazines and ceremonial speeches, reveal a rich complexity in the forms of communication evolved by organisations and the individuals who work within them, in response to the demands of the social, organisational and cultural contexts in which they operate. This rich textual variation is matched by a discussion of a range of methodological approaches to the development of business writing skills, including rhetorical analysis, organisational communication analysis, social constructionism, genre analysis and survey and experimental methods. Using authentic data and benefiting from a fresh, interdisciplinary approach, the volume will be of interest to students and researchers of business communication, Language for Specific Purposes (LSP), English for Specific Purposes (ESP), and sociolinguistics.

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Contenuti:

1. Business Writing as Social Action, Francesca Bargiela-Chiappini and Catherine Nickerson

PART ONE: ELECTRONIC MEDIA AND WRITING IN ORGANISATIONS
2. The Use of English in Electronic Mail in a Multinational Corporation, Catherine Nickerson
3. E-mail: Uses, Issues and Problems in an Institutional Setting, Joan Mulholland
4. The Mass Production of Unique Letters, David Sless

PART TWO: IDENTITIES, DISCOURSE COMMUNITIES AND RHETORICAL STYLES
5. Discourse Community, Culture and Interaction. On the Writing of Engineers, Karl-Heinz Pogner
6. Identity Creation Across Cultures: British and Italian Human Resource Managers, Francesca Bargiela-Chiappini
7. Words of Women: A Study of Executives' Texts, Carol David

PART THREE: BUSINESS GENRES AND THEIR LANGUAGE
8. `Can We Count on your Bookings of Potatoes to Madeira?'. Corporate Context and Discourse Practices in Direct Sales Letters, Miriam van Nus
9. Towards a New Genre: A Comparative Study of Business Faxes, Didar Akar and Leena Louhiala-Salminen
10. Homing in on a Genre: Invitations for Bids, Leila Barbara and Mike Scott

PART FOUR: THE BUSINESS OF RELATING: EFFECTIVENESS, ADAPTION AND EMOTION IN WRITING
11. Spanish Language Billboard Advertising in the US: Are there Effects on Anglos?, Ellen Touchstone, Pamela Homer and Scott Koslow
12. English as a Lingua Franca in Corporate Writing, Sonja Vandermeenen
13. Managerial Perceptions of Effective Writing, Florence Davies, Gail Forey and David Hyatt

EPILOGUE: AT THE INTERSECTION BETWEEN WRITING AND SPEAKING
14. Intertextual Networks in Organisations: The Use of Oral and Written Business Discourse in Relation to Context, Eugène Loos

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Bargiela-Chiappini, Francesca; Nickerson, Catherine Ross
ISBN 10: 0582319854 ISBN 13: 9780582319851
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Descrizione libro Condizione libro: New. This item is Print on Demand - Depending on your location, this item may ship from the US or UK. Codice libro della libreria POD_9780582319851

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Francesca Bargiela-Chiappini, Catherine Nickerson
Editore: Taylor Francis Ltd, United Kingdom (1999)
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Descrizione libro Taylor Francis Ltd, United Kingdom, 1999. Paperback. Condizione libro: New. 212 x 138 mm. Language: English Brand New Book ***** Print on Demand *****.Writing Business: Genres, Media and Discourses offers an analysis of the genres and functions of written discourse in the business context, involving a variety of modes of communication. The evolution of new forms of writing is a key focus of this collection and is only partly attributable to the ever increasing application of technology at work. Alongside machine-mediated texts such as electronic mail and computer-generated correspondence, the contextualised analyses of both traditional genres such as facsimiles and direct mailing, and of lesser studied texts such as invitations for bids, contracts, business magazines and ceremonial speeches, reveal a rich complexity in the forms of communication evolved by organisations and the individuals who work within them, in response to the demands of the social, organisational and cultural contexts in which they operate. This rich textual variation is matched by a discussion of a range of methodological approaches to the development of business writing skills, including rhetorical analysis, organisational communication analysis, social constructionism, genre analysis and survey and experimental methods. Using authentic data and benefiting from a fresh, interdisciplinary approach, the volume will be of interest to students and researchers of business communication, Language for Specific Purposes (LSP), English for Specific Purposes (ESP), and sociolinguistics. Codice libro della libreria AAV9780582319851

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Francesca Bargiela-Chiappini, Catherine Nickerson
Editore: Taylor Francis Ltd, United Kingdom (1999)
ISBN 10: 0582319854 ISBN 13: 9780582319851
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Descrizione libro Taylor Francis Ltd, United Kingdom, 1999. Paperback. Condizione libro: New. 212 x 138 mm. Language: English . Brand New Book ***** Print on Demand *****. Writing Business: Genres, Media and Discourses offers an analysis of the genres and functions of written discourse in the business context, involving a variety of modes of communication. The evolution of new forms of writing is a key focus of this collection and is only partly attributable to the ever increasing application of technology at work. Alongside machine-mediated texts such as electronic mail and computer-generated correspondence, the contextualised analyses of both traditional genres such as facsimiles and direct mailing, and of lesser studied texts such as invitations for bids, contracts, business magazines and ceremonial speeches, reveal a rich complexity in the forms of communication evolved by organisations and the individuals who work within them, in response to the demands of the social, organisational and cultural contexts in which they operate. This rich textual variation is matched by a discussion of a range of methodological approaches to the development of business writing skills, including rhetorical analysis, organisational communication analysis, social constructionism, genre analysis and survey and experimental methods. Using authentic data and benefiting from a fresh, interdisciplinary approach, the volume will be of interest to students and researchers of business communication, Language for Specific Purposes (LSP), English for Specific Purposes (ESP), and sociolinguistics. Codice libro della libreria AAV9780582319851

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Bargiela-Chiappini, Francesca; Nickerson, Catherine Ross
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Descrizione libro Condizione libro: New. Depending on your location, this item may ship from the US or UK. Codice libro della libreria 97805823198510000000

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Bargiela-Chiappini, Francesca
Editore: Longman (2016)
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Descrizione libro Longman, 2016. Paperback. Condizione libro: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Codice libro della libreria ria9780582319851_lsuk

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Francesca Bargiela-Chiappini
Editore: Pearson Education (1999)
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Descrizione libro Pearson Education, 1999. PAP. Condizione libro: New. New Book. Delivered from our UK warehouse in 3 to 5 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Codice libro della libreria LQ-9780582319851

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Francesca Bargiela-Chiappini, Catherine Nickerson
Editore: Taylor & Francis Ltd 1999-04-27, London (1999)
ISBN 10: 0582319854 ISBN 13: 9780582319851
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Descrizione libro Taylor & Francis Ltd 1999-04-27, London, 1999. paperback. Condizione libro: New. Codice libro della libreria 9780582319851

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Francesca Bargiela-Chiappini
Editore: Pearson Education (1999)
ISBN 10: 0582319854 ISBN 13: 9780582319851
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Descrizione libro Pearson Education, 1999. PAP. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria GB-9780582319851

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BARGIELA-CHIAPPINI, FRANCESCA; NICKERSON, CATHERINE ROSS
Editore: Routledge (1999)
ISBN 10: 0582319854 ISBN 13: 9780582319851
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Descrizione libro Routledge, 1999. Paperback. Condizione libro: NEW. 9780582319851 This listing is a new book, a title currently in-print which we order directly and immediately from the publisher. Codice libro della libreria HTANDREE01612

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Bargiela-Chiappini, Francesca, Nickerson, Catherine Ross
Editore: Routledge (1999)
ISBN 10: 0582319854 ISBN 13: 9780582319851
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Descrizione libro Routledge, 1999. Condizione libro: New. 1999. 1st. Paperback. Taking an interdisciplinary approach, this text looks at the different types and functions of written communication in the business context, and considers how technology such as e-mail has affected communication. Series: Language in Social Life. Num Pages: 356 pages, 1, black & white illustrations. BIC Classification: 2AHA; CBW; CFB; CJCW; KJP. Category: (P) Professional & Vocational. Dimension: 215 x 138 x 21. Weight in Grams: 462. . . . . . . Codice libro della libreria V9780582319851

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