An illustrated discussion of the relationship between the graphic and linguistic elements of language, using familiar typographic examples from letter-writing conventions to the house style of printers and publishers. Language has graphic as well as linguistic aspects to it, and it is argued here that there are many oppurtunities for collaboration between typographers and applied linguistics. Organised in two parts, the first introduces aspects of typographic theory and history, and suggests areas of applied linguistics that offer approaches to the study of graphic language. The case studies in the second part examine everyday examples of display typography, house style and typing manuals, and letter-writing, from both theoretical and historical perspectives. Intended for a wide audience, including those unfamiliar with either these issues or the broad concepts in applied linguistics. Extensively illustrated with examples of past and present graphic language. Wide-ranging and accessible, drawing on examples from everyday life. A growing area of interest in the area of sociolinguistics. Comprehensive bibliography.
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Christopher N. Candlin, Chair Professor of Applied Linguistics,
Department of English, Centre for English Language Education and Communication Research, City University of Hong Kong
Language in Social Life is a major series which highlights the importance of language to an understanding of issues of social and professional concern. It will be of practical relevance to all those wanting to understand how the ways we communicate both influence and are influenced by the structures and forces of contemporary social institutions.
Typography and Language in Everyday Life provides a detailed look at graphic as well as linguistic aspects of language and suggests there is much to be gained from collaboration between typographers and applied linguists.
The first part of the book provides an introduction to aspects of typographic theory and history and suggests some areas of applied linguistics that offer approaches to studying graphic language. The second part comprises case studies which look at the relationship between prescription and practice for visual organisation by considering everyday display typography, house style and typing manuals, and letter-writing. Each of these subjects is looked at from historical and theoretical perspectives.
Aimed at those who may be unfamiliar with theoretical and historical perspectives on the graphic aspects of language, and with broad concepts in applied linguistics, the book also directs readers to areas of further reading in each of these fields. Extensively illustrated with examples of past and present graphic language, Typography and Language in Everyday Life is essential reading for students of typography, graphic design, applied linguistics and education, as well as the general reader.
Sue Walker is Head of the Department of Typography and Graphic Communication at The University of Reading, where she has taught since 1980. Alongside her academic work, she practices as a typographer and information designer and was a founding partner of Text Matters, an information design consultancy, in 1990.
Sue Walker is head of the Department of Typography and Graphic Communication at the University of Reading, and has published widely in this area, most notably on typography for children.
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