Dangerous Competition: Critical Issues in eCompetitive Intelligence Analysis - Brossura

Telofski, Richard

Brossura

ISBN 10: 0595176925 ISBN 13: 9780595176922

Casa editrice: iUniverse, 2001

Riassunto

Using a punchy and take-no-prisoners style to look at the process of evaluating a business competitor at the dawn of the 21st century, Dangerous Competition blazes new ground and, in its journey, awakens the reader as to what truly makes a competitor dangerous here in the electronic age. Concentrating not on the "physical corporation" but rather on the "virtual competitor," the book examines the issues critical to the analysis of intelligence obtained about an ebusiness competitor. Rather than simply looking at the competitive intelligence retrieval process, a place where so many books have gone before, Dangerous Competition takes a different road and tells the reader what they should be looking for in the ebusiness competitor, what it means, and why it makes that competitor dangerous.

Su questo libro

L'autore:

Previously heading one of America?s largest competitive intelligence consultancies, Richard Telofski has been a college lecturer in economics, finance, and marketing, and a racquetball professional. With a Master of Business Administration degree from Rider University, Mr. Telofski writes and consults on competitive intelligence topics and ebusiness strategy issues.

Product Description:

Book by Telofski Richard

Su questa edizione

• Editore: iUniverse
• Data di pubblicazione: 2001
• ISBN 10: 0595176925
• ISBN 13: 9780595176922
• Rilegatura: Copertina flessibile
• Numero di pagine: 160