This is the original, and most practical guide to building critical partnerships. Written in simple language and loaded with useful checklists, this is award-winning author John Mariotti's classic on building partnerships of all kinds. The four critical partnerships with Customers, Suppliers, Associates and Personal/Professional partners are the cornerstones of a powerful competitive strategy. The book explains how to build and sustain partnerships leading to long-term competitive advantage. This is a must-read for every manager and executive.
"This promises to be the best-and most practical-book yet on partnering; and no topic is more important for doing business these days."-Tom Peters
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John L. Mariotti, President & CEO of The Enterprise Group, was formerly President of Huffy Bicycles and Rubbermaid Office Products Group, now a Director on multiple corporate boards. Mariotti is an advisor to many leading companies, author of books on Partnerships, Branding, Marketing and Strategy; a conference keynote speaker and internationally known author and columnist. His web site is www.shape-shifters.com
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Taschenbuch. Condizione: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This is the original, and most practical guide to building critical partnerships. Written in simple language and loaded with useful checklists, this is award-winning author John Mariotti's classic on building partnerships of all kinds. The four critical partnerships with Customers, Suppliers, Associates and Personal/Professional partners are the cornerstones of a powerful competitive strategy. The book explains how to build and sustain partnerships leading to long-term competitive advantage. This is a must-read for every manager and executive. 'This promises to be the best-and most practical-book yet on partnering; and no topic is more important for doing business these days.'-Tom Peters. Codice articolo 9780595481965
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