Mastering Search Advertising: How the Top 3% of Search Advertisers Dominate Google Adwords

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9780595493074: Mastering Search Advertising: How the Top 3% of Search Advertisers Dominate Google Adwords

Mastering Search Advertising shares insight and professional guidance from an expert Internet marketer on how to launch, manage and improve already-existing pay-per-click campaigns, providing an inside look into a largely undiscovered and exciting industry.

Richard Stokes, founder of AdGooroo, a leading search engine intelligence company, has over 15 years of experience in advertising and technology management and includes real-life examples, case studies and charts that reveal not only the basics of creating a pay-per-click campaign, but also break down the intricacies of the process into simple, easy-to-understand steps that will help any business leader focused on achieving a world-class marketing strategy. Successful tactics known only to a handful of elite search marketers are discussed in detail and include specific techniques on how to:

  • Increase search traffic while simultaneously lowering costs
  • Conduct keyword research
  • Determine the best starting bid prices for new keywords
  • Manage bids without expensive bid management software
  • Launch a new campaign
  • Understand the Google quality score algorithm

Stop throwing your marketing dollars away and learn how to dominate Google AdWords today!

"A well researched, truthful, and up-to-date guide for pay-per-click marketers."
Mike Mindel, CTO, Wordtracker.com

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L'autore:

Richard Stokes is the founder of AdGooroo, a leading search engine intelligence company, and a successful Internet marketer with 15 years experience in advertising and technology management. Richard earned his MBA in Marketing from the Kellogg Graduate School of Management and is a regular speaker on search engine advertising.

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Stokes, Richard
Editore: iUniverse (2016)
ISBN 10: 0595493076 ISBN 13: 9780595493074
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Descrizione libro iUniverse, 2016. Paperback. Condizione libro: New. PRINT ON DEMAND Book; New; Publication Year 2016; Not Signed; Fast Shipping from the UK. No. book. Codice libro della libreria ria9780595493074_lsuk

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Descrizione libro iUniverse. Hardcover. Condizione libro: New. 0595493076 Satisfaction Guaranteed. Please contact us with any inquiries. We ship daily. Codice libro della libreria Z0595493076ZN

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Descrizione libro iUniverse, United States, 2008. Hardback. Condizione libro: New. 231 x 155 mm. Language: English . Brand New Book ***** Print on Demand *****. Mastering Search Advertising shares insight and professional guidance from an expert Internet marketer on how to launch, manage and improve already-existing pay-per-click campaigns, providing an inside look into a largely undiscovered and exciting industry. Richard Stokes, founder of AdGooroo, a leading search engine intelligence company, has over 15 years of experience in advertising and technology management and includes real-life examples, case studies and charts that reveal not only the basics of creating a pay-per-click campaign, but also break down the intricacies of the process into simple, easy-to-understand steps that will help any business leader focused on achieving a world-class marketing strategy. Successful tactics known only to a handful of elite search marketers are discussed in detail and include specific techniques on how to: Increase search traffic while simultaneously lowering costs Conduct keyword research Determine the best starting bid prices for new keywords Manage bids without expensive bid management software Launch a new campaign Understand the Google quality score algorithm Stop throwing your marketing dollars away and learn how to dominate Google AdWords today! A well researched, truthful, and up-to-date guide for pay-per-click marketers. Mike Mindel, CTO, Codice libro della libreria APC9780595493074

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Richard Stokes
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Descrizione libro iUniverse, United States, 2008. Hardback. Condizione libro: New. 231 x 155 mm. Language: English . Brand New Book ***** Print on Demand *****. Mastering Search Advertising shares insight and professional guidance from an expert Internet marketer on how to launch, manage and improve already-existing pay-per-click campaigns, providing an inside look into a largely undiscovered and exciting industry. Richard Stokes, founder of AdGooroo, a leading search engine intelligence company, has over 15 years of experience in advertising and technology management and includes real-life examples, case studies and charts that reveal not only the basics of creating a pay-per-click campaign, but also break down the intricacies of the process into simple, easy-to-understand steps that will help any business leader focused on achieving a world-class marketing strategy. Successful tactics known only to a handful of elite search marketers are discussed in detail and include specific techniques on how to: Increase search traffic while simultaneously lowering costs Conduct keyword research Determine the best starting bid prices for new keywords Manage bids without expensive bid management software Launch a new campaign Understand the Google quality score algorithm Stop throwing your marketing dollars away and learn how to dominate Google AdWords today! A well researched, truthful, and up-to-date guide for pay-per-click marketers. Mike Mindel, CTO, Codice libro della libreria APC9780595493074

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Descrizione libro iUniverse, 2017. Hardcover. Condizione libro: New. This item is printed on demand. Codice libro della libreria 0595493076

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Descrizione libro iUniverse. Hardcover. Condizione libro: New. Hardcover. 112 pages. Dimensions: 9.1in. x 6.1in. x 0.7in.Mastering Search Advertising shares insight and professional guidance from an expert Internet marketer on how to launch, manage and improve already-existing pay-per-click campaigns, providing an inside look into a largely undiscovered and exciting industry. Richard Stokes, founder of AdGooroo, a leading search engine intelligence company, has over 15 years of experience in advertising and technology management and includes real-life examples, case studies and charts that reveal not only the basics of creating a pay-per-click campaign, but also break down the intricacies of the process into simple, easy-to-understand steps that will help any business leader focused on achieving a world-class marketing strategy. Successful tactics known only to a handful of elite search marketers are discussed in detail and include specific techniques on how to: Increase search traffic while simultaneously lowering costs Conduct keyword research Determine the best starting bid prices for new keywords Manage bids without expensive bid management software Launch a new campaign Understand the Google quality score algorithm Stop throwing your marketing dollars away and learn how to dominate Google AdWords today! A well researched, truthful, and up-to-date guide for pay-per-click marketers. Mike Mindel, CTO, Wordtracker. com This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Hardcover. Codice libro della libreria 9780595493074

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Descrizione libro iUniverse, 2008. Hardcover. Condizione libro: New. Codice libro della libreria INGM9780595493074

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Descrizione libro iUniverse, 2008. HRD. Condizione libro: New. New Book. Delivered from our US warehouse in 10 to 14 business days. THIS BOOK IS PRINTED ON DEMAND.Established seller since 2000. Codice libro della libreria IP-9780595493074

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