Google Analytics: Understanding Visitor Behavior

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9780596158002: Google Analytics: Understanding Visitor Behavior

Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years.

Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team.

  • Discover exactly how the Google Analytics system works
  • Learn how to configure the system to measure data most relevant to your business goals
  • Track online marketing activities, including cost-per-click ads, email, and internal campaigns
  • Track events -- rather than page views -- on sites with features such as maps, embedded video, and widgets
  • Configure Google Analytics to track enterprise data, including multiple domains
  • Use advanced techniques such as custom variables and CRM integration

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

Book Description:

Understanding Visitor Behavior

About the Author:

Justin Cutroni is a web analytics expert and Google Analytics Certified Partner. Justin commonly interacts with senior level management to drive the strategic use of web data and collaborates with marketing and IT teams to develop implementation plans and processes needed to generate actionable data and business insights. An active participant in the web analytics community, Justin speaks at various industry events with a strong passion for sharing knowledge and advancing the analytics industry.

Justin is authorized by Google to teach Google Analytics Seminars for Success and has conducted numerous training events in the US and Europe.

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

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Justin Cutroni
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Descrizione libro O Reilly Media, Inc, USA, United States, 2010. Paperback. Condizione libro: New. Language: English . Brand New Book. Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what s happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you re new to Google Analytics or have been using it for years. Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team.* Discover exactly how the Google Analytics system works * Learn how to configure the system to measure data most relevant to your business goals * Track online marketing activities, including cost-per-click ads, email, and internal campaigns * Track events -- rather than page views -- on sites with features such as maps, embedded video, and widgets * Configure Google Analytics to track enterprise data, including multiple domains * Use advanced techniques such as custom variables and CRM integration. Codice libro della libreria AAH9780596158002

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Justin Cutroni
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ISBN 10: 0596158009 ISBN 13: 9780596158002
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Descrizione libro O Reilly Media, Inc, USA, United States, 2010. Paperback. Condizione libro: New. Language: English . Brand New Book. Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what s happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you re new to Google Analytics or have been using it for years. Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team.* Discover exactly how the Google Analytics system works * Learn how to configure the system to measure data most relevant to your business goals * Track online marketing activities, including cost-per-click ads, email, and internal campaigns * Track events -- rather than page views -- on sites with features such as maps, embedded video, and widgets * Configure Google Analytics to track enterprise data, including multiple domains * Use advanced techniques such as custom variables and CRM integration. Codice libro della libreria AAH9780596158002

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Descrizione libro O'Reilly Media. PAPERBACK. Condizione libro: New. 0596158009 BRAND NEW, GIFT QUALITY! NOT OVERSTOCKS OR MARKED UP REMAINDERS! DIRECT FROM THE PUBLISHER!|0.8. Codice libro della libreria OTF-S-9780596158002

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Descrizione libro O'Reilly Media, Inc, USA. Paperback. Condizione libro: new. BRAND NEW, Google Analytics, Justin Cutroni, Do you know what people do when they visit your website or web app? Or how much the site contributes to your bottom line? Google Analytics keeps track and makes it easy for you to learn precisely what's happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether you're new to Google Analytics or have been using it for years. Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team. * Discover exactly how the Google Analytics system works * Learn how to configure the system to measure data most relevant to your business goals * Track online marketing activities, including cost-per-click ads, email, and internal campaigns * Track events -- rather than page views -- on sites with features such as maps, embedded video, and widgets * Configure Google Analytics to track enterprise data, including multiple domains * Use advanced techniques such as custom variables and CRM integration. Codice libro della libreria B9780596158002

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Descrizione libro O'Reilly Media. Paperback. Condizione libro: New. Paperback. 218 pages. Dimensions: 9.1in. x 7.0in. x 0.5in.Do you know what people do when they visit your website or web app Or how much the site contributes to your bottom line Google Analytics keeps track and makes it easy for you to learn precisely whats happening. This hands-on guide shows you how to get the most out of this free and powerful tool -- whether youre new to Google Analytics or have been using it for years. Google Analytics shows you how to track different market segments and analyze conversion rates, and reveals advanced techniques such as marketing-campaign tracking, a valuable feature that most people overlook. And this practical book not only provides complete code samples for web developers, it also explains the concepts behind the code to marketers, managers, and others on your team. Discover exactly how the Google Analytics system worksLearn how to configure the system to measure data most relevant to your business goalsTrack online marketing activities, including cost-per-click ads, email, and internal campaignsTrack events -- rather than page views -- on sites with features such as maps, embedded video, and widgetsConfigure Google Analytics to track enterprise data, including multiple domainsUse advanced techniques such as custom variables and CRM integration This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Codice libro della libreria 9780596158002

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Descrizione libro Oand#8242;Reilly, 2010. PAP. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria WO-9780596158002

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Descrizione libro O'Reilly Media, 2010. Paperback. Condizione libro: New. Codice libro della libreria INGM9780596158002

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