Building Web Reputation Systems - Brossura

Farmer, F. Randall; Glass, Bryce

Brossura

ISBN 10: 059615979X ISBN 13: 9780596159795

Casa editrice: Oreilly & Associates Inc, 2010

Riassunto

What do Amazon's product reviews, eBay's feedback score system, Slashdot's Karma System, and Xbox Live's Achievements have in common? They're all examples of successful reputation systems that enable consumer websites to manage and present user contributions most effectively. This book shows you how to design and develop reputation systems for your own sites or web applications, written by experts who have designed web communities for Yahoo! and other prominent sites.

Building Web Reputation Systems helps you ask the hard questions about these underlying mechanisms, and why they're critical for any organization that draws from or depends on user-generated content. It's a must-have for system architects, product managers, community support staff, and UI designers.

• Scale your reputation system to handle an overwhelming inflow of user contributions
• Determine the quality of contributions, and learn why some are more useful than others
• Become familiar with different models that encourage first-class contributions
• Discover tricks of moderation and how to stamp out the worst contributions quickly and efficiently
• Engage contributors and reward them in a way that gets them to return
• Examine a case study based on actual reputation deployments at industry-leading social sites, including Yahoo!, Flickr, and eBay

Su questo libro

L'autore:

F. Randall "Randy" Farmer has been creating online community systems for over 30 years, and has co-invented many of the basic structures for both virtual worlds and social software. His accomplishments include numerous industry firsts (such as the first virtual world, the first avatars, and the first online marketplace). Randy worked as the community strategic analyst for Yahoo!, advising Yahoo properties on construction of their online communities. Randy was the principal designer of Yahoo's global reputation platform and the reputation models that were deployed on it.

Bryce Glass is a principal interaction designer for Manta Media, Inc. Over the past 13 years, he's worked on social and community products for some of the web's best-known brands (Netscape, America Online and Yahoo!).

Contenuti:

Preface; What Is This Book About?; Why Write a Book About Reputation?; Who Should Read This Book; Organization of This Book; Conventions Used in This Book; Safari® Books Online; How to Contact Us; Acknowledgments; Reputation Defined and Illustrated; Chapter 1: Reputation Systems Are Everywhere; 1.1 An Opinionated Conversation; 1.2 People Have Reputations, but So Do Things; 1.3 Reputation Takes Place Within a Context; 1.4 We Use Reputation to Make Better Decisions; 1.5 The Reputation Statement; 1.6 Reputation Systems Bring Structure to Chaos; 1.7 Reputation Systems Deeply Affect Our Lives; 1.8 Reputation on the Web; Chapter 2: A (Graphical) Grammar for Reputation; 2.1 The Reputation Statement and Its Components; 2.2 Molecules: Constructing Reputation Models Using Messages and Processes; 2.3 Complex Behavior: Containers and Reputation Statements As Targets; 2.4 Solutions: Mixing Models to Make Systems; Extended Elements and Applied Examples; Chapter 3: Building Blocks and Reputation Tips; 3.1 Extending the Grammar: Building Blocks; 3.2 Practitioner’s Tips: Reputation Is Tricky; 3.3 Making Buildings from Blocks; Chapter 4: Common Reputation Models; 4.1 Simple Models; 4.2 Combining the Simple Models; 4.3 When and Why Simple Models Fail; 4.4 Reputation from Theory to Practice; Building Web Reputation Systems; Chapter 5: Planning Your System’s Design; 5.1 Asking the Right Questions; 5.2 Better Questions; Chapter 6: Objects, Inputs, Scope, and Mechanism; 6.1 The Objects in Your System; 6.2 Determining Inputs; 6.3 Constraining Scope; 6.4 Generating Reputation: Selecting the Right Mechanisms; 6.5 Practitioner’s Tips: Negative Public Karma; 6.6 Draw Your Diagram; Chapter 7: Displaying Reputation; 7.1 How to Use a Reputation: Three Questions; 7.2 Who Will See a Reputation?; 7.3 How Will You Use Reputation to Modify Your Site’s Output?; 7.4 Content Reputation Is Very Different from Karma; 7.5 Reputation Display Formats; 7.6 Reputation Display Patterns; 7.7 Practitioner’s Tips; 7.8 Going Beyond Displaying Reputation; Chapter 8: Using Reputation: The Good, The Bad, and the Ugly; 8.1 Up with the Good; 8.2 Down with the Bad; 8.3 Out with the Ugly; 8.4 Teach Your Users How to Fish; 8.5 Reputation Is Identity; 8.6 Putting It All Together; Chapter 9: Application Integration, Testing, and Tuning; 9.1 Integrating with Your Application; 9.2 Testing Your System; 9.3 Tuning Your System; 9.4 Learning by Example; Chapter 10: Case Study: Yahoo! Answers Community Content Moderation; 10.1 What Is Yahoo! Answers?; 10.2 Initial Project Planning; 10.3 Objects, Inputs, Scope, and Mechanism; 10.4 Displaying Reputation; 10.5 Using Reputation: The…Ugly; 10.6 Application Integration, Testing, and Tuning; 10.7 Deployment and Results; 10.8 Operational and Community Adjustments; 10.9 Adieu; The Reputation Framework; Reputation Framework Requirements; Framework Designs; Your Mileage May Vary; Related Resources; Further Reading; Recommender Systems; Social Incentives; Patents; Colophon;

Su questa edizione

• Editore: Oreilly & Associates Inc
• Data di pubblicazione: 2010
• ISBN 10: 059615979X
• ISBN 13: 9780596159795
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 316