Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities.
The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.
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Overall, The Social Media Marketing Book is an extremely valuable resource on understanding and applying social media for both the individuals, and business. The book is a great introduction that can help you to get started. Once done, you can move onto the next level. Hopefully, Zarrella is working on that book now.
-- Ben Rothke,
(Ben Rothke)If you are new to social marketing and want an easy to understand book to break it all down, then I highly recommend The Social Media Marketing Book.
-- T. Michael Testi,
(T. Michael Testi)If you are trying to explain why your company needs a social media presence, hand this book to your boss. He'll thank you for it.
-- Lisa Martin,
(Lisa Martin)After poring over The Social Media Marketing Book you may not come away with a master marketing strategy, but you'll get a good briefing on tactics.
-- Thomas E. Weber,
(Thomas E. Weber)Dan Zarrella has written extensively about the science of viral marketing, memetics and social media on his own blog and for a variety of popular industry blogs, including Mashable, CopyBlogger, ReadWriteWeb, Plagiarism Today, ProBlogger, Social Desire, CenterNetworks, Nowsourcing, and SEOScoop.
He has been featured in The Twitter Book, The Financial Times, NYPost, The Boston Globe, Forbes, Wired, The Wall Street Journal, Mashable and TechCrunch. He was recently awarded Shorty and Semmy awards for social media & viral marketing.
Dan has spoken at PubCon, Search Engine Strategies, Convergence '09, 140 The Twitter Conference, WordCamp Mid Atlantic, Social Media Camp, Inbound Marketing Bootcamp, and The Texas Domains and Developers Conference, and he currently works as an inbound marketing manager at HubSpot.
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Spese di spedizione:
GRATIS
In U.S.A.
Descrizione libro paperback. Condizione: New. Codice articolo 0596806604-11-25599997
Descrizione libro Soft Cover. Condizione: new. Codice articolo 9780596806606
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Descrizione libro Paperback or Softback. Condizione: New. The Social Media Marketing Book 0.64. Book. Codice articolo BBS-9780596806606
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Descrizione libro Condizione: New. Book is in NEW condition. 0.2. Codice articolo 0596806604-2-1
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Descrizione libro Paperback / softback. Condizione: New. New copy - Usually dispatched within 4 working days. Introduces you to blogging, Twitter, social networks such as Facebook and LinkedIn, social news and bookmarking sites, forums, opinion and review sites, and virtual worlds. This book is suitable for marketing and PR professionals, web developers, entrepreneurs, and those interested in this marketing arena. Codice articolo B9780596806606