The Customer Revolution: How to Thrive When Customers Are in Control - Rilegato

Seybold, Patricia B.; Marshak, Ronni T.; Lewis, Jeffrey M.

Rilegato

ISBN 10: 0609607723 ISBN 13: 9780609607725

Casa editrice: Crown Pub, 2001

Riassunto

The author of Customers.com focuses on the customer as the driving force behind the Internet economy and explains how customer loyalty and satisfaction can affect business success. 100,000 first printing.

Su questo libro

Recensione:

"Think you're in charge of your company's future? Not so fast. Patricia Seybold proves that the wealth embedded in customer relationships is now far more important than all the capital contained in your firm's land, buildings, and bank accounts. Then she crafts a smart and solid plan for untangling the tricky puzzle of finding, attracting, and keeping the savviest buyers the world has ever seen."
-- James Daly, editor in chief, Business 2.0

"As offline and online businesses blend, the ability to build deep customer relationships equates to long-term survival. Patricia Seybold explains why and how to 'play to profit.' "
-- Chris McCann, president, 1-800-FLOWERS.com

"Wherever repeated transactions represent the core rhythm of a business, management must focus on the lifetime value of its customers and the company's programs for creating and sustaining customer loyalty. The Web simply makes this imperative even more urgent. The Customer Revolution makes great use of war stories and case examples to guide us all in seeing just how to address this critical issue."
-- Geoffrey Moore, author of Crossing the Chasm and Living on the Fault Line

"Patricia Seybold provides practical guidance on how to make customer loyalty the centerpiece of your company's strategy. She not only shares the logic, but also gives real-world examples of how to make it a reality."
-- John R. Samuel, Vice President e-Business, American Airlines

"Understanding and managing customer relationships lie at the core of how companies are defining strategy, measuring profitability, and creating competitive advantage. Patricia Seybold details how to begin doing this in your company immediately."
-- Jeet Singh, CEO, Art Technology Group

"Patricia Seybold details the steps you and I must follow to transform customer capital into shareowner value in her compelling, convincing new book."
-- C. Patrick Garner, CEO, The Motley Fool, Inc.

L'autore:

PATRICIA B. SEYBOLD is the author of the international bestseller Customers.com and is the founder and CEO of the Boston-based Patricia Seybold Group (www.psgroup.com). The Seybold Group specializes in helping Fortune 500 companies with their e-business strategies, best practices, and technology architecture decisions. Founded in 1978, the firm offers customized consulting services, an online strategic research service, executive workshops, and in-depth research reports.

Su questa edizione

• Editore: Crown Pub
• Data di pubblicazione: 2001
• ISBN 10: 0609607723
• ISBN 13: 9780609607725
• Rilegatura: Copertina rigida
• Numero edizione: 1
• Numero di pagine: 395