Using the model of the Salvation Army for doing business, this leadership guide explains how businesses can learn a valuable lesson from the Army in terms of organizational effectiveness, strategy, and doing business with a sense of purpose and mission. 50,000 first printing.
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"Commissioner Watson's book on Leadership Secrets of The Salvation Army is right on target for today's world! I have seen the work of the Army up close and greatly admire these caring servants of the needy. Their sound operating principles provide an inspiring example for every segment of our society."
-- Reba McEntire, Entertainer
“This book, describing the leadership skills of The Salvation Army, clearly explains why The Salvation Army is one of our most trusted, successful, and cost-effective organizations whose mission is to help other people. These same principles apply to all businesses and to our everyday lives.”
-- H. Ross Perot
“Over the years, I’ve come to be intimately familiar with both the strategy and tactics of The Salvation Army. I can think of few organizations in the corporate world that are its equal in terms of combining higher purpose with measurable on-the-ground results. The Salvation Army’s sense of purpose is self-evident but what you may be surprised to learn is the fact that its superior performance is achieved through extraordinarily low cost. From the almost skeletal staffing of national headquarters down through the entrepreneurial spirit of its officers managing programs, you’ll find lessons in this book that are immediately useful and important.”
-- Donald V. Fites, chairman of the board (retired), Caterpillar Inc.
“Every aspiring CEO should read this book. The Salvation Army demonstrates what leaders of other organizations, whether they are global corporations or community nonprofits, should understand: To achieve at the highest levels, you have to have a purpose that goes beyond being profitable, and that includes serving others.”
-- J. W. Marriott, Jr., chairman and chief operating officer, Marriott International, Inc.
“The book captures the soul of The Salvation Army that I have come to love and respect. The principles and personal testimonies reveal the truly unique balance The Army has established between real life-changing faith and the resulting committed personal discipline. It is this balance that distinguishes The Salvation Army from all the rest.”
-- Steven S Reinemund, chairman and chief executive officer, PepsiCo, Inc.
Robert A. Watson has served as a commissioned officer in The Salvation Army for forty-four years, four of them as National Commander, the highest-ranking officer in the United States. In his role as national commander, Commissioner Watson oversaw a vast non-profit operation reaching into every community in the country, generating over $2billion in revenues and involving some 3.2 million officers, employees and volunteers. Commissioner Watson has served on over twenty national and international boards, including the Vice President's Coalition on Welfare to Work. He has represented The Salvation Army in sessions before Congress, at the White House and with other world leaders in the business and the non-profit community.
Ben Brown, a veteran reporter and editor for more than two decades, was a founding staff member of USA Today and founding executive editor of Time, Inc's. Coastal Living magazine. This is his third book.
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