One of the godfathers of rap music and hip-hop culture recalls his days as the co-founder of Def Jam Records--a groundbreaking recording company that worked with the Beastie Boys, Public Enemy, DMX, and other rap heavyweights. Reprint. 50,000 first printing.
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“Simmons managed what most of us only dream about: igniting a revolution rather than witnessing one.” —Gotham
“An unbelievably fascinating and provocative account that I found hard to put down. Life and Def is Russell’s
Art of the Deal.” —Donald Trump
“Urban legend Russell Simmons nearly single-handedly made rap music and culture mainstream. An African-American Horatio Alger tale.” —New York Post
“An inspiring glimpse at the rap impresario’s road to redemption.” —Essence
“In Life and Def, hip-hop’s mega-mogul gives the raw, uncut story behind his rise to the top.” —Honey
“Simmons’s love for hip-hop in general, and rap in particular, can’t be mistaken. This book is insightful. . . . Anybody who cares about rap should read this.” —Black Issues Book Review
“Groundbreaking . . . a serious blueprint of how to create a multimillion-dollar empire.” —New York Amsterdam News
RUSSELL SIMMONS, a member of Oprah's SuperSoul 100, is the founder or cofounder of numerous successful companies and philanthropic organizations, including Def Jam Records, Phat Farm clothing, the dRush advertising agency, and Rush Philanthropic.
NELSON GEORGE is a groundbreaking journalist, cultural critic, novelist, and filmmaker. Among his nine books are Show and Tell, the award-winning Death of Rhythm & Blues, and Hip Hop America,. He can be reached at www.nelsongeorge.com.
From the Hardcover edition.
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