Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All - Brossura

Twitchell, James

Brossura

ISBN 10: 0609807234 ISBN 13: 9780609807231

Casa editrice: Crown, 2001

Riassunto

The author of Canical Culture and Adcult analyzes the century in advertising, focusing on the great campaigns, from P.T. Barnum to the Nike's "Just Do It, and describing the dramatic influence of advertising on twentieth-century culture. Reprint. 12,500 first printing.

Su questo libro

Recensione

“Succinct and informative, a ... deep look into a deceptively complex subject.” —Christopher Lehmann-Haupt, New York Times

“Easily the Best Book on Advertising” — Philip Sawyer, director, Starch Advertising Research

“Not a single page is without a cleverly turned sentence, thought-provoking remark, or outrageous conclusion.” —Wired

“An immensely entertaining and seriously provocative piece of work . . . As wise as it is witty, this is a must for anybody really interested in brand marketing—or hooked on nostalgia.” —Baltimore Sun

“Twenty Ads That Shook the World is a triumph. . . . James Twitchell not only recognizes and appreciates the many ways that ads shape our culture, but he also writes about advertising in ways unmatched by any other author.” —Creativity magazine

“This book is on fire with ideas. Far more than a history of great advertising, this invaluable and highly entertaining guide to the power of simple ideas is brimming with insights for anybody who’s ever wanted to buy or sell something.”—Steve Hayden, president, Worldwide Brand Services, Ogilvy & Mather

“A thoroughly enjoyable read that will have you humming more than a few jingles you thought you’d forgotten." —Entrepreneur

“As eerily comforting as a family photo album.” —Esquire

“This book is a treat. . . . Full of surprises and, as the only essential change in the advertising business through the years is the way one manipulates new technology, it is also a rich tapestry of stimulating thinking.” —Mary Wells Lawrence, founding partner, Wells, Rich, & Greene

L'autore

JAMES B. TWITCHELL is the author of several books on advertising, including Adcult USA: The Triumph of Advertising in American Culture and Carnival Culture: The Trashing of Taste in America. He is an alumnus professor of English at the University of Florida.

Su questa edizione

• Editore: Crown
• Data di pubblicazione: 2001
• ISBN 10: 0609807234
• ISBN 13: 9780609807231
• Rilegatura: Copertina flessibile
• Numero di pagine: 240